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A technology for analyzing systems and consumers, applied in marketing, market data collection, instrumentation, etc., to solve problems such as inability to reflect influence well, lack of dynamics, and interactivity
Inactive Publication Date: 2020-11-20
HARBIN UNIV OF COMMERCE
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However, it lacks dynamics and interactivity, and cannot well reflect the impact of consumer behavior on the overall consumer purchase behavior.
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specific Embodiment approach 1
[0045] Specific Embodiment 1: This embodiment will be specifically described with reference to the drawings. The present invention described in this embodiment aims at the above problems, and the present invention adopts the following technologies for improvement.
[0046] Data visualization technology: A technology that maps collected data into recognizable graphics, images, videos or animations, and allows users to interactively analyze the data.
[0047] Based on Agent technology: Agent refers to a subject with autonomous behavior, which can respond to stimuli from the external environment, and can interact with the constantly changing external environment in a real-time, dynamic, and autonomous manner. Agent-based modeling process: first formulate the behavior rules of individual members in the organization, then create an agent-based model, and finally use the organizational behavior emerging from the model.
[0048] The technical problem to be solved by the present inven...
Embodiment
[0087] The present invention uses NetLogo 6.0.2 programming environment, and the programming language is Java, implements on the computer system.
[0088] The simulated consumer subject and product parameters in the present invention consider their objective reality prototypes as much as possible, and for some difficult-to-quantify parameters, experience values obtained from a large number of training and testing of computer programs are mostly used. In the real world, the socioeconomic attributes of consumers include: gender, age, educational background, income, occupational status, real estate, etc. To reduce complexity, the present invention uses a consumer's income as a proxy for all of his socioeconomic attributes. The invention creates a virtual artificial market containing 1000 consumers, and simulates the purchase decision-making process of these 1000 consumers. Consumer income ranges from 0 to 1000 and follows a normal distribution. Commodity quality, price and pr...
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Abstract
The invention relates to an Agent-based consumer preference analysis system and relates to the field of consumer purchase decision environment simulation. The system comprises a data visualization module used for collecting consumer preference data, mapping the collected consumer preference data into recognizable graphs, images, videos or animations, and displaying the recognizable graphs, images,videos or animations to users, and an Agent module which is used for quantifying consumer preferences through a utility function and analyzing consumer preference behaviors in combination with the acquired consumer preference data. According to the system, the knowledge graph of consumer purchase is drawn by utilizing CiteSpace software, the information panorama of consumer purchase behaviors isvisually displayed, and key influence factors in the consumer purchase behaviors are identified; heterogeneity of system members is reflected on an individual level of consumers by utilizing a bottom-up modeling mode based on the Agent, shopping behaviors of the consumers are simulated by comprehensively considering factors influencing the purchasing behaviors of the consumers, and decision of thepurchasing behaviors of the consumers is analyzed and predicted through the emergence phenomenon of the model.
Description
technical field [0001] The invention relates to the field of consumer purchase decision-making environment simulation, in particular to an Agent-based consumer preference analysis system. Background technique [0002] Consumer purchase decision-making is a complex process of psychological activities and behavioral implementation. In addition to being affected by internal product marketing, especially product quality, product price, product promotion, etc., it is also affected by external factors, such as product channels and so on. How to better understand and analyze the influencing factors of consumer purchases has always been one of the focuses of the majority of merchants, and it is also a research hotspot for relevant personnel in the academic circle. [0003] In the prior art, research methods usually use a combination of questionnaires and statistical software. That is to select appropriate variables, design and distribute questionnaires, and use statistical software...
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