A system and method for using social tools, such as social media, to engage one or more members of a healthcare ecosystem that includes: tools for enabling sharing content from an identified source, posting of content from an anonymous source, anonymously linking a member to one or more third party stakeholders (health insurance companies, physicians, organizations, employers), and one or more contests and rewards for providing incentives for behaviors promoted by third party stakeholders, and a reporting tool for use by the third party stakeholders for assessing the effectiveness of the contests and rewards, both on the group and individual level, to achieving those behaviors. All of this is provided within a framework that is available on personal computers, tables or mobile phones.