Virtual gift presentation method and device, and electronic equipment

A technology of virtual gifts and preset conditions, applied in the field of webcasting, can solve problems such as a single way of giving, reduce the freshness of virtual gifts, and affect the retention rate of viewing in the live broadcast room, and achieve the effect of increasing fun and enriching display methods

Active Publication Date: 2020-12-15
广州方硅信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the existing methods of giving virtual gifts are relatively simple. When users are familiar with each virtual gift, they will gradually reduce the novelty of virtual gifts, which will affect users' enthusiasm for giving gifts, and then affect the viewing retention rate of the live broadcast room.

Method used

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  • Virtual gift presentation method and device, and electronic equipment
  • Virtual gift presentation method and device, and electronic equipment
  • Virtual gift presentation method and device, and electronic equipment

Examples

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Embodiment Construction

[0019] In order to enable those skilled in the art to better understand the solutions of the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application.

[0020] With the development of Internet technology and the increase in the penetration rate of smart terminals, more and more users use smart devices such as mobile phones to perform various online entertainment, for example, watch online (live) videos through mobile phones. Among them, when watching a network (live broadcast) video, the user can present a virtual gift to a favorite anchor, and when the user presents a virtual gift, the animation effect of the presented virtual gift can be seen. However, the categories and ways of presenting virtual gifts are relatively simple. For some users who are more concerned about the interactive participation of live broadcasts, ...

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PUM

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Abstract

The invention discloses a virtual gift presentation method and device, electronic equipment and a storage medium. The virtual gift presentation method comprises the steps of: acquiring a target image;acquiring presentation message information associated with the target image; generating a to-be-presented virtual gift matched with the target image based on the presentation message information; andsending the to-be-presented virtual gift to an anchor user, and indicating clients of users in a current live broadcast room to display a special effect of the to-be-presented virtual gift. The virtual gift presentation method and the device achieve the effect that the target image customized by the audience users can be acquired as the virtual gift without being limited by template virtual giftsprovided by the system, and the to-be-presented virtual gift is sent to the anchor user, so that clients of all the users in the current live broadcast room can perform special effect display on thevirtual gift according to the special effect display mode customized by the audience users, the display mode of the clients on the virtual gift is enriched, and meanwhile, the interestingness of giving the virtual gift is increased.

Description

technical field [0001] The present application relates to the technical field of webcasting, and more specifically, to a method, device, electronic device and storage medium for presenting a virtual gift. Background technique [0002] With the development of Internet technology and the increase in the penetration rate of smart terminals, more and more users use smart devices such as mobile phones to perform various online entertainment, for example, watch online (live) videos through mobile phones. Among them, when watching a network (live broadcast) video, the user can present a virtual gift to a favorite anchor, and when the user presents a virtual gift, the animation effect of the presented virtual gift can be seen. However, the existing methods of giving virtual gifts are relatively simple. When users are familiar with each virtual gift, they will gradually reduce the novelty of virtual gifts, which will affect the user's enthusiasm for giving gifts, and then affect the ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431H04N21/435H04N21/4788
CPCH04N21/4312H04N21/435H04N21/4788
Inventor 许英俊
Owner 广州方硅信息技术有限公司
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