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Advertisement putting data acquisition method and system

A technology for advertising delivery and acquisition methods, which is applied in the field of acquisition of advertising delivery data, and can solve problems such as the inability to recover advertising delivery data in real time

Pending Publication Date: 2020-12-29
杭州兑吧网络科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Based on this, it is necessary to provide a method for obtaining advertising data in view of the problem that the traditional method of obtaining advertising data cannot recover the advertising data generated by each user behavior in real time

Method used

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  • Advertisement putting data acquisition method and system
  • Advertisement putting data acquisition method and system
  • Advertisement putting data acquisition method and system

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Embodiment Construction

[0047] In order to make the purpose, technical solution and advantages of the present application clearer, the present application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present application, and are not intended to limit the present application.

[0048] The present application provides a method for acquiring advertisement placement data. It should be noted that the method for obtaining advertisement placement data provided in this application is applicable to download advertisements.

[0049]In addition, the method for obtaining advertisement placement data provided in this application does not limit the subject of its execution. Optionally, the executor of the method for obtaining advertisement placement data provided in this application may be a system for obtaining advertisement placement data.

[0050] Such a...

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Abstract

The invention relates to an advertisement putting data acquisition method and system, and the method comprises the steps: enabling an advertisement platform end to store user behavior information anduser equipment information after an advertisement put at the advertisement platform end is triggered, and transmitting the user behavior information and the user equipment information to an advertiserterminal through an API interface, thereby facilitating the provision of data related to a user advertisement behavior for the advertiser terminal, and enabling the advertiser terminal to pay attention to the user. When the advertisement is converted, the advertisement platform side returns locally stored user behavior information and user equipment information of the advertiser terminal obtainedthrough the API to the advertisement platform side, and the locally stored user behavior information and user equipment information are matched with the user behavior information and the user equipment information sent by the advertiser terminal through the advertisement platform side, so the degradation comparison of the advertisement putting data is realized, and the advertisement platform terminal successfully acquires the advertisement putting data generating the converted advertisement when matching succeeds, so the advertisement putting data generated by the user behaviors one by one isrecovered in real time.

Description

technical field [0001] The present application relates to the technical field of data analysis, in particular to a method and system for obtaining advertisement placement data. Background technique [0002] After the advertising platform is entrusted by the advertiser to place an Internet advertisement, the form of triggering the advertisement is generally that the user clicks on the creative material on the landing page of the advertisement, downloads the APP or starts the APP, and jumps to the advertiser’s APP. After the ad landing page is triggered, the user will leave the ad landing page and enter the advertiser's APP. Therefore, the advertising platform cannot track whether the current ad is converted in time, that is, it is difficult to obtain advertising data. [0003] The traditional method of obtaining advertising data is generally through the offline statistics of the advertiser channel, that is, the advertiser first collects the advertising data offline, and then ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F9/54
CPCG06Q30/0277G06Q30/0242G06F9/547G06F9/543
Inventor 王佔晋陈成崔浩
Owner 杭州兑吧网络科技有限公司
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