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Update method and device, storage medium and computing device of behavior prediction system

A prediction system and behavior technology, applied in the computer field, can solve the problems of single method of predicting user behavior and limited accuracy of prediction results, and achieve the effect of improving user experience and accurate recommendation.

Active Publication Date: 2021-04-02
ANT ZHIXIN HANGZHOU INFORMATION TECH CO LTD
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  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current method of predicting user behavior is relatively single, and the accuracy of the prediction results obtained is also very limited.

Method used

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  • Update method and device, storage medium and computing device of behavior prediction system
  • Update method and device, storage medium and computing device of behavior prediction system
  • Update method and device, storage medium and computing device of behavior prediction system

Examples

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Embodiment Construction

[0019] Multiple embodiments disclosed in this specification will be described below in conjunction with the accompanying drawings.

[0020] The embodiment of this specification discloses an update method of a behavior prediction system. Based on this method, the behavior prediction system obtained after multiple iterative updates can be used to predict whether a certain user will respond to a certain business object (such as an advertisement picture or a commodity). Take a specific action (such as a click or purchase).

[0021] The inventive concept of the updating method above will be introduced firstly below. Specifically, in order to improve user experience, the service platform needs to recommend as much as possible to users business objects that meet their needs. In one embodiment, historical behavior data of users in a single business field can be collected, and then a behavior prediction model for this field can be trained. However, on the one hand, the number of busi...

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Abstract

The embodiment of this specification provides a method for updating a behavior prediction system, the method includes: obtaining training sample pairs, including source domain samples and target domain samples corresponding to the same user, each domain sample includes the current object of the corresponding domain, and the user has done M historical objects with specific behaviors, and a behavior label indicating whether the user has made a specific behavior on the current object; the training samples are input to the behavior prediction system, and the source domain encoding layer and the target domain encoding layer adopt joint attention Force mechanism, coded to obtain the current object vector in the source domain and M historical object vectors in the source domain, as well as the current object vector in the target domain and M historical object vectors in the target domain; based on 2M historical object vectors, perform the first fusion and the second fusion respectively , to obtain the source domain user vector and the target domain user vector correspondingly; based on the user vector of each domain and the current object vector of each domain, determine the behavior prediction results of each domain, and then combine the behavior labels of each domain to update the behavior prediction system.

Description

technical field [0001] The embodiments of this specification relate to the field of computer technology, and in particular to a method and device for updating a behavior prediction system. Background technique [0002] Nowadays, people are using various services provided by service platforms to users more and more frequently. Correspondingly, in order to improve the service experience of users, service platforms can use machine learning models to predict relevant behaviors of users when using services. Then, according to the prediction results, the service plan is customized for the user. For example, a news information website may determine the category and order of the news sections included in the news information page pushed to the user by predicting the click probability of a user on various news sections. For another example, a shopping website can determine whether to recommend a product to a user by predicting a user's liking for a product. [0003] Obviously, it i...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06K9/62
CPCG06F18/2411G06F18/214
Inventor 董鑫高喆莫林剑李宁李海程磊何勇严坦
Owner ANT ZHIXIN HANGZHOU INFORMATION TECH CO LTD
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