Advertisement putting optimization method and device, electronic equipment and storage medium

Abstract

The invention discloses an advertisement putting optimization method and device, electronic equipment and a storage medium. The method comprises the steps of obtaining a social relation between consumers in a social network, position information of advertisements and consumers on the road network, and keyword information of the advertisements and the consumers; according to the social relation, the position information and the keyword information, predicting the current audiences of original advertisement through anti-Top-k geographic social keyword query; if the number of the current audiences is less than a set threshold value, obtaining candidate advertisements according to the difference of the keyword information; establishing a set of the candidate advertisements through an RQ-tree; and in the set, utilizing a lower bound counting table to accelerate evaluation of the candidate advertisements, and finding out the advertisement with the minimum cost as the final advertisement. According to the invention, advertisement optimization and evaluation can be effectively carried out so as to find out an optimal advertisement putting scheme.

Description

technical field [0001] The present application relates to the technical field of advertising, and in particular to an advertising delivery optimization method, device, electronic equipment and storage medium. Background technique [0002] The current advertising placement is mainly divided into three steps: (1) Data collection: collect the placement data of similar products in the market, historical placement data, etc.; (2) Material preparation: marketing personnel position the product and prepare corresponding materials, such as Posters, videos, etc.; (3) Offline or online platforms, such as short video platforms, station billboards, etc. [0003] Accurate advertising placement has always been a major problem in this field, especially offline advertising has a great influence on geographic location, and the delivery effect is often unsatisfactory, failing to attract as many potential consumers as possible. At the same time, the cost of offline advertising is high, and how...

AI Technical Summary

Problems solved by technology

[0003] Accurate advertising placement has always been a major problem in this field, especially offline advertising has a great influence on geographical location, and the advertising effect is often unsatisfactory, unable to attract as many potential consumers as possible

At the same time, the cost of offline advertising is high, and how to quickly and effectively optimize advertising is imminent

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