Financial marketing video generation method and device, computer equipment and storage medium

Abstract

The embodiment of the invention discloses a financial marketing video generation method and device, computer equipment and a storage medium. The method comprises the following steps: acquiring marketing view material data; performing picture conversion on the marketing view material data to obtain marketing picture materials; analyzing the marketing view material data to obtain commentary words; generating a subtitle text according to the commentary; generating audio information according to the subtitle text; splicing the marketing picture material, the subtitle text and the audio information to obtain a marketing video; and outputting the marketing video. By implementing the method provided by the embodiment of the invention, financial marketing product materials can be efficiently converted into videos, multi-mode interaction with users is achieved, richer visual, auditory and text chart information is provided, the user experience is improved, and the final marketing experience and conversion are improved.

Description

technical field [0001] The present invention relates to a video generation method, and more specifically refers to a financial marketing video generation method, device, computer equipment and storage medium. Background technique [0002] There are a large number of retail marketing businesses in the banking and financial field. At present, the marketing tools for customers in the market are mainly telephone, SMS, and H5, and these contact methods can basically only be text, voice, visual, etc. Single-modal information reaches users, but cannot interact with users in multiple modes, and cannot provide richer visual, auditory, textual and graphical information for marketing, and cannot improve user experience. [0003] Therefore, it is necessary to design a new method to realize the transformation of financial marketing product materials into videos, achieve multi-modal interaction with users, provide richer visual, auditory, textual chart information, and improve user experi...

AI Technical Summary

Problems solved by technology

[0002] There are a large number of retail marketing businesses in the banking and financial field. At present, the marketing tools for customers in the market are mainly telephone, SMS, and H5, and these contact methods can basically only be text, voice, visual, etc. Single-modal information reaches users, and cannot interact with users in multiple modes. It cannot provide richer visual, auditory, textual and graphic information for marketing, and cannot improve user experience.

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