Precision marketing system and device based on customer layering

Abstract

The invention discloses a precise marketing system and device based on customer layering, the system comprises a storage module, a marketing scheme push module, a customer layering module, a customer label customization module, a communication module and an account management module, and the device takes an autonomous service terminal carrying a touch display screen as a main body; a sensing assembly used for controlling a touch display screen is arranged at a base of the autonomous service terminal, the sensing assembly comprises a pressure base and a supporting seat, a supporting pad is fixed to the outer wall of the top of the supporting seat through bolts, and the pressure base is fixed to the outer wall of the supporting pad. According to the invention, after the sales consultant firstly makes an interview with the customer and knows the corresponding situation, the account password of the corresponding level is established and granted to the customer, the marketing scheme corresponding to the customer level is input into the system, and after the customer decides to purchase, the customer can log in the system to purchase, so that the customer reception pressure of the sales consultant is reduced, and the customer experience is improved. And the efficiency of the whole sales process is also improved.

Description

technical field [0001] The present invention relates to the technical field of marketing systems, in particular to a precise marketing system and device based on customer stratification. Background technique [0002] With the rapid growth of the economy and the improvement of people's living standards, the disposable money in people's hands is also increasing. With the various financial management methods introduced by banks in recent years, the purchase of funds to achieve financial management has been accepted by the majority of bank customers. [0003] In the whole process of fund purchase, sales consultants need to conduct interviews with customers and introduce fund purchase plans to customers. [0004] However, in the actual interview process, clients seldom directly decide to buy funds. Most clients need to consider the fund purchase plan and profit methods by themselves or discuss with their family members, and then decide whether to buy after the discussion. [000...

AI Technical Summary

Problems solved by technology

[0004] However, in the actual interview process, clients seldom directly decide to buy funds. Most clients need to consider by themselves or discuss with family members after understanding the fund purchase plan and profit methods, and then decide whether to buy after the discussion

[0005] In the existing technology, for customers who have considered or finished the negotiation, they need to find a sales consultant to carry out related operations when deciding to buy a fund. In this way, on the one hand, the work pressure of the sales consultant will increase. On the other hand, if there are more customers, it will also make the whole less efficient process

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