Multimedia data processing method and device, equipment and storage medium
A multimedia data and media data technology, applied in the direction of electronic digital data processing, special data processing applications, digital data information retrieval, etc., can solve the problem of low accuracy of multimedia data push, achieve the effect of expanding the degree of distinction and improving accuracy
Pending Publication Date: 2022-08-05
TENCENT TECH (SHENZHEN) CO LTD
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In practice, it is found that if a user’s media behavior data on multimedia data is evenly distributed, in this recommendation method, all multimedia data will be recommended to the user, resulting in a relatively low accuracy of multimedia data push
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[0028] The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments are only a part of the embodiments of the present application, but not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative work fall within the protection scope of the present application.
[0029] The present application relates to artificial intelligence. For example, the present application mainly relates to machine learning technology in artificial intelligence. The machine learning technology is used to perform media attribute information on M pieces of multimedia data, and N target objects with respect to the media behavior data of the M pieces of multimedia data. Through analysis, the target interest degrees of N target objects...
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The embodiment of the invention discloses a multimedia data processing method and device, equipment and a storage medium, which are applied to the fields of artificial intelligence, Internet of Vehicles and the like, and the method comprises the following steps: determining related information Pij between M pieces of media behavior data corresponding to a target object Ni and media attribute information of multimedia data Mj; according to the P pieces of related information, the M pieces of media attribute information and the M pieces of media behavior data corresponding to the N target objects, interaction weights of the N target objects about the M pieces of media data are generated; and performing cooperative processing on the M pieces of media attribute information and the M pieces of media behavior data according to the interaction weights of the N target objects about the M pieces of media data to obtain target interestingness of the N target objects about the M pieces of media data, and recommending multimedia data to the N target objects according to the target interestingness. According to the invention, the pushing accuracy of the multimedia data can be improved.
Description
technical field [0001] The present application relates to the fields of artificial intelligence and Internet of Vehicles technologies, and in particular, to a multimedia data processing method, apparatus, device, and storage medium. Background technique [0002] With the development of big data, a variety of multimedia platforms (such as audio and video platforms, game platforms, etc.) have successively introduced personalized push algorithms based on big data to push multimedia data to users, improving the convenience for users to obtain multimedia data. In the process of pushing the multimedia data, it is usually necessary to push the multimedia data to the user according to the user's media behavior data about the multimedia data. In practice, it is found that if a user's media behavior data about multimedia data is evenly distributed, in this recommendation method, all multimedia data will be recommended to the user, resulting in a low accuracy of multimedia data push. ...
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IPC IPC(8): G06F16/435G06F16/9536
CPCG06F16/437G06F16/9536
Inventor 钟子宏
Owner TENCENT TECH (SHENZHEN) CO LTD