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Object pushing method and device

An object, to-be-pushed technology, applied in the computer field, can solve problems such as low accuracy of automatic bidding

Pending Publication Date: 2022-08-05
ALIBABA (CHINA) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, the current automatic bidding strategy is limited to one-stage auctions. The two-stage automatic bidding strategy and the corresponding auction mechanism are still blank in the industry and academia, and the accuracy of automatic bidding is low.

Method used

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  • Object pushing method and device
  • Object pushing method and device
  • Object pushing method and device

Examples

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Embodiment Construction

[0067] In the following description, numerous specific details are set forth in order to provide a thorough understanding of this specification. However, this specification can be implemented in many other ways different from those described herein, and those skilled in the art can make similar promotions without departing from the connotation of this specification. Therefore, this specification is not limited by the specific implementation disclosed below.

[0068] The terminology used in one or more embodiments of this specification is for the purpose of describing a particular embodiment only and is not intended to limit the one or more embodiments of this specification. As used in this specification, one or more embodiments and the appended claims, the singular forms "a" and "the" are intended to include the plural forms as well, unless the context clearly dictates otherwise. It will also be understood that the term "and / or" as used in this specification in one or more emb...

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Abstract

The embodiment of the invention provides an object pushing method and device, and the method comprises the steps: determining a pre-bid of at least one to-be-pushed object based on an estimated effect index of the at least one to-be-pushed object under the condition that a target user is detected to enter an object pushing platform; determining candidate objects entering an auction stage according to the pre-bid of the at least one object to be pushed; and determining an auction bid of each candidate object, determining a target object for obtaining the display position according to the auction bid of each candidate object, and pushing the target object to the display position of the object pushing platform. Thus, the auction process of the display position in the object pushing platform is divided into the pre-auction stage and the auction stage, the number of objects in the fine arrangement process is greatly reduced through the two-stage auction strategy, the auction efficiency is improved, the bid of the optimization effect index can be automatically calculated for each stage, and the accuracy of automatic bid is improved.

Description

technical field [0001] The embodiments of this specification relate to the field of computer technologies, and in particular, to a method for pushing objects. One or more embodiments of this specification simultaneously relate to an object pushing apparatus, a computing device, and a computer-readable storage medium. Background technique [0002] With the rapid development of computer and Internet technology, push objects to users through the network to increase the corresponding income, it also rises. For a certain placement, each object to be pushed can bid to participate in the auction, and the bid object can be pushed to the placement for display to users. [0003] In the prior art, the intelligent bidding robot of the platform can help the object to be pushed to calculate a favorable bid for the object to be pushed according to the budget and optimization needs of the object to be pushed, so as to participate in the auction of the display position; that is, the automat...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/08G06Q30/02G06K9/62
CPCG06Q30/08G06Q30/0275G06Q30/0277G06F18/00
Inventor 陈培煜徐淼郑臻哲张知临王浥清
Owner ALIBABA (CHINA) CO LTD
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