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System and method for automatic switching to interactive application during television program breaks

A TV program, interactive technology, applied in TV, analog security/charging system, electrical components, etc., can solve the problem of long interruption time

Inactive Publication Date: 2005-04-06
INTERDIGITAL CE PATENT HLDG
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] However, because commercial breaks last only a limited amount of time, and because fulfilling the user's purpose of operating an interactive application often takes longer than any single commercial break, the user also needs to be able to progress through subsequent commercial breaks. Operate interactive applications appropriately (i.e. continue from the user's previous point of operation)

Method used

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  • System and method for automatic switching to interactive application during television program breaks
  • System and method for automatic switching to interactive application during television program breaks
  • System and method for automatic switching to interactive application during television program breaks

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Embodiment Construction

[0030] figure 1 Shown is a block diagram of a system for detecting and automatically switching to an interactive application during a TV commercial break according to the present invention, the system comprising a TV program module 10, a break detection module 20, a switching module 30, an interactive application module 40 , an input module 60 , and a display module 70 . In operating the system according to the invention, the television program module 10 outputs a television program signal 100 having a video and / or audio component. Television program module 10 may be a television receiver, satellite receiver, VCR, DVD or CD player, or HDD receiver. When the TV program module 10 is a TV receiver satellite receiver, or HDD receiver, the TV program module 10 receives the TV signal 11 via a cable network, a satellite network, or a ground station based on an antenna, and outputs the TV signal 11 as a TV program Signal 100. Alternatively, when television program module 10 is a VC...

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Abstract

A system and method for automatically switching a primary image of a display module from a television program to an interactive application upon detecting the beginning of a commercial break and optionally switching the primary image back to the television program upon detecting or determining the end of the commercial break; wherein the user's progress in executing the interactive application is automatically saved upon return to the television program so that the user can progressively execute the interactive application program during consecutive commercial breaks.

Description

technical field [0001] This invention relates generally to the field of television program receivers and reception, and more particularly to systems and methods capable of identifying and replacing commercial breaks in television programs. Background technique [0002] The television industry has grown and prospered due to entertainment programming sponsored by commercial interests. These commercial interests interfere with the entertainment programming with program segment commercials, commonly referred to as commercials. Typically, a number of individual commercials "run" continuously for a period of time, interrupting the entertainment program. This is commonly referred to as a commercial break. [0003] Many television viewers dislike commercials, preferring to spend their time performing other activities during commercial breaks. However, because viewers rarely want to miss out on the large amount of entertainment they watch, and because commercial breaks last only a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/16H04N21/431H04N21/433H04N21/44H04N21/472H04N21/61H04N21/81
CPCH04N21/472H04N21/6125H04N7/163H04N7/165H04N21/4333H04N21/4331H04N21/44008H04N21/4316H04N21/812
Inventor 约翰·H·史蒂文斯蒂莫西·J·塔利
Owner INTERDIGITAL CE PATENT HLDG