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Method and device for controlling reproduction of advertisement

A technology for playback and advertising, which is applied in broadcasting devices, devices that provide special services in branch offices, and broadcasting system control, etc.

Inactive Publication Date: 2006-11-15
DENTSU INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

In addition, in the case where the display priority of each advertisement is calculated every time one advertisement is displayed, and the advertisement with the higher priority is displayed sequentially, there is a possibility that the same advertisement is continuously displayed.
However, displaying the advertisements in the same order all the time, or showing the same advertisement consecutively, cannot attract the viewer's attention

Method used

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  • Method and device for controlling reproduction of advertisement
  • Method and device for controlling reproduction of advertisement
  • Method and device for controlling reproduction of advertisement

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Embodiment Construction

[0080] Embodiments of the present invention are described below.

[0081] First, the basic concept of the present invention will be explained. The present invention stores the advertisements desired by the viewer in the receiver in advance, and displays the stored multiple advertisements in the receiver by sending a command from the sending side (host side) according to the priority order based on the necessary factors determined by the advertiser. Advertisement seeks to improve the effectiveness of advertising.

[0082] Factors determining the priority order of the stored advertisements are, for example, (1) the viewing period (display period) of each advertisement stored in each receiver, (2) the scheduled replay times (display times) of each advertisement, that is, all received The total number of replays (total display times) of the receiver, (3) the degree of consistency between the audience layer targeted by each advertisement and the audience layer to which the audienc...

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PUM

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Abstract

A method and an apparatus for reproducing advertisement data stored on a receiving side, and a recording medium for recording reproduction procedures are provided. Weighting for priority of reproduction with respect to each of a plurality of pieces of advertisement data (42) stored on the receiving side is executed, a priority order of reproduction of each pieces of advertisement data on a receiver (40) is determined based on the weighting, and the stored advertisement data is reproduced in accordance with the priority order in response to an advertisement data reproduction command.

Description

[0001] (This application is a divisional application of the prior application 00819374.6 (PCT / JP00 / 01897).) technical field [0002] The present invention relates to a method and device for controlling reproduction of advertisements stored in a storage device on a receiving side, and a recording medium storing a program for executing the same steps as the aforementioned method on a computer. Background technique [0003] In the prior art, it has been proposed to install a storage unit on a receiver receiving a broadcast signal containing a program signal, and to send advertisements intended to be inserted into the program to the receiver in advance, or to deliver them to the receiver in advance by mail, etc., and store them in the receiver. The storage unit reads out the advertisement display technique for displaying the stored advertisement on the receiver according to a predetermined schedule. [0004] Furthermore, as an improvement of the above-mentioned advertisement dis...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04H20/28H04N5/76G09G5/00H04H1/00H04H20/40H04H40/00H04H60/09H04H60/16H04H60/27H04H60/31H04L12/18H04N5/38H04N5/44H04N5/445H04N7/16
CPCH04H20/28H04H20/40H04H40/00H04H60/09H04H60/16H04H60/27H04H60/31H04N5/445H04N7/163H04N7/17318H04N21/25866H04N21/25891H04N21/2668H04N21/4331H04N21/44222H04N21/458H04N21/466H04N21/4755H04N21/4756H04N21/478H04N21/812H04N21/8355G09G5/00
Inventor 饭岛章夫甲斐昭彦有村刚志
Owner DENTSU INC