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Generating content feeds based on expanded network engagement

a content feed and network engagement technology, applied in the field of filtering digital content, can solve the problems of user fatigue, content provider may risk user fatigue, user experience with content feed may be significantly impacted

Active Publication Date: 2020-09-01
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This approach enhances the quality of content feeds by surfacing more engaging and relevant content, improving user engagement and experience by showcasing content items with high interaction rates among users' connections, thereby reducing fatigue and increasing user interaction.

Problems solved by technology

Moreover, the user experience with a content feed may be significantly impacted by the selection and ordering of content items in the content feed.
For example, a provider of a content feed may risk user fatigue if a subscriber is presented with low-quality content items (e.g., spam), identical content items, content items that repeatedly cover the same subject, and / or content items that are not interesting or relevant to the user.

Method used

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  • Generating content feeds based on expanded network engagement
  • Generating content feeds based on expanded network engagement
  • Generating content feeds based on expanded network engagement

Examples

Experimental program
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Embodiment Construction

[0017]The following description is presented to enable any person skilled in the art to make and use the embodiments, and is provided in the context of a particular application and its requirements. Various modifications to the disclosed embodiments will be readily apparent to those skilled in the art, and the general principles defined herein may be applied to other embodiments and applications without departing from the spirit and scope of the present disclosure. Thus, the present invention is not limited to the embodiments shown, but is to be accorded the widest scope consistent with the principles and features disclosed herein.

[0018]The data structures and code described in this detailed description are typically stored on a computer-readable storage medium, which may be any device or medium that can store code and / or data for use by a computer system. The computer-readable storage medium includes, but is not limited to, volatile memory, non-volatile memory, magnetic and optical...

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PUM

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Abstract

The disclosed embodiments provide a system for processing data. During operation, the system uses one or more queries of a data set to aggregate one or more measurements of user engagement with a set of content items within a second-degree network of a member. Next, the system calculates one or more metrics from the one or more measurements. The system then ranks the set of content items by the one or more metrics. Finally, the system uses the ranking to present one or more of the content items in a content feed to the member.

Description

RELATED APPLICATIONS[0001]The subject matter of this application is related to the subject matter in a co-pending non-provisional application by the same inventors as the instant application and filed on the same day as the instant application, entitled “Engagement-Based Selection of Content for Member Segments of Social Networks,” having Ser. No. 15 / 066,937, and filing date 10 Mar. 2016.[0002]The subject matter of this application is also related to the subject matter in a co-pending non-provisional application by inventors Timothy P. Jurka, Patrick Chase, Claire McGinty, Andrew Hatch, Alejandro Perez, Michael Conover, Sam Stokes, Gregory W. Bayer, Akshay Kothari and Ankit Gupta, entitled “Segment-Based Content Pools for Inclusion in Content Feeds,” having Ser. No. 14 / 741,308, and filing date 16 Jun. 2015.BACKGROUND[0003]Field[0004]The disclosed embodiments relate to filtering of digital content. More specifically, the disclosed embodiments relate to techniques for generating conte...

Claims

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Application Information

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Patent Type & Authority Patents(United States)
IPC IPC(8): G06F7/00G06Q50/00G06Q30/02
CPCG06Q50/01G06Q30/0201
Inventor CONOVER, MICHAELJURKA, TIMOTHY P.MCGINTY, CLAIRE D.SHEN, QUINN Z.
Owner MICROSOFT TECH LICENSING LLC