System and method of marketing using a multi-media communication system
Inactive Publication Date: 2008-02-14
AT&T INTPROP I L P
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Abstract
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[0019] The features available for sale may comprise, for example, certain animated entities such as a famous character, actor, professionally created entities and the like. The features may also relate to accessories to associate
Problems solved by technology
One drawback of related systems is that the synthesized voice bears no resemblance to the sender voice.
There are several disadvantages to delivering multi-media messages in this manner.
Such software requires a large amount of disc space
Method used
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first embodiment
[0060] the invention relates to a method of presenting an advertising message associated with a multi-media message. The advertising message may be delivered to either the sender or the recipient. The multi-media message is created by the sender and delivered to the recipient by an animated entity. The general principle of the method relates to gathering as much information about the sender and recipient from the selection of elements and the text associated with the multi-media message. The information is used for targeted advertising.
[0061]FIG. 7 shows an example flow-graph of the first embodiment of the invention. The method comprises gathering information regarding the sender's previous multi-media messages, if any (120). The information may relate to options chosen such as sound or background images as disclosed in a related patent application incorporated herein. The previous multi-media message information may also include a text analysis of previous multi-media messages. Nex...
second embodiment
[0077] A variation on the invention relates to the step of receiving an order from the sender to purchase at least one animated entity. In this variation, the method further comprises receiving an order from the sender to purchase at least one animated entity for use in a limited number of multi-media messages. Receiving an order from the sender to purchase at least one animated entity may further comprise receiving an order from the sender to purchase at least one animated entity for use within a limited amount of time. In this regard the sender may desire to use a specific animated entity a large number of times or only a few times. Different pricing plans enable the sender to have options to choose from.
[0078] In addition to the animated entity being available for sale, additional features and accessories may also be for sale. In this variation of the second embodiment of the invention, the method comprises providing features for use by a sender in creating a multi-media message ...
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Abstract
A system method of advertising using a multi-media application system is disclosed. The multi-media application relates to the delivery of multi-media messages using animated entities that audibly deliver messages created by a sender using text-to-speech technologies. The method provides targeted advertising based on information learned about both the sender of a multi-media message and the recipient of the multi-media message. The information may relate to an analysis of a text message created by the sender, emoticons chosen by the sender and inserted into the text of the message, the choice by the sender of an animated entity, or other parameters such as background music chosen for which template is chosen by the sender. Advertising messages may be delivered before the recipient receives the multi-media message, during the reception by the recipient of the multi-media message or following the reception of the multi-media message. A decision regarding whether to include an advertising message may be based on a text analysis or an analysis of the emoticons or other tags inserted into the text by the sender. Further, animated entities such as professionally designed face models, templates, additional emoticons, animation or sound effects may also be purchased by the sender for a limited number of multi-media messages, for limited amount of time or longer for use in creating multi-media messages. The system comprises a server to handle the reception and processing of sender multi-media messages and client software for both creating multi-media messages and receiving multi-media messages.
Description
PRIORITY APPLICATION [0001] The present application is a division of U.S. patent application Ser. No. 09 / 999,525, filed Nov. 2, 2001, which claims priority to U.S. Patent Application No. 60 / 245,521 filed Nov. 3, 2000, the contents of which are incorporated herein in their entirety. RELATED APPLICATIONS [0002] The present application is related to the following U.S. patent application Ser. No. 10 / 003,094, filed Nov. 2, 2001, now U.S. Pat. No. 7,203,648; Ser. No. 11 / 259,883, filed Oct. 27, 2005; Ser. No. 11 / 679,905, filed Feb. 28, 2007; Ser. No. 10 / 003,091, filed Nov. 2, 2001, now U.S. Pat. No. 6,976,082; Ser. No. 11 / 212,267, filed Aug. 27, 2005, now U.S. Pat. No. 7,203,759; Ser. No. 11 / 679,911, filed Feb. 28, 2007; Ser. No. 10 / 003,350, filed Nov. 2, 2001, now U.S. Pat. No. 6,990,452; Ser. No. 11 / 214,666, filed Aug. 30, 2005; Ser. No. 10 / 003,093, filed Nov. 2, 2001, now U.S. Pat. No. 7,035,803; Ser. No. 11 / 276,556, filed Mar. 6, 2006, now U.S. Pat. No. 7,177,811; Ser. No. 11 / 615,079, ...
Claims
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Application Information
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IPC IPC(8): G06Q30/00
CPCG06Q30/02G06Q30/0277G06Q30/0271G06Q30/0269
Inventor OSTERMANN, JOERNCIVANLAR, MEHMET REHABUDA, BARBARAISAACSON, THOMAS M.