Promotional piece with a pop-up feature and method for making the same

Abstract

A promotional piece with a pop-up feature is provided to effectively capture the attention of consumers. The promotional piece with a pop-up feature is movable from a closed to an open position and includes a backing substrate and a presentation substrate. The presentation substrate is selectively joined to the backing substrate by any suitable means. When the promotional piece with a pop-up feature is moved from the closed to the open position, at least a portion of the presentation substrate is caused to project away from the underlying portion of the presentation substrate. A high speed in-line manufacturing method for producing a plurality of promotional pieces with a pop-up feature is also provided. The promotional piece with a pop-up feature may be used in various applications, such as product packaging, promotional or advertising mailers, greeting cards, announcement cards, and other like applications.

Description

TECHNICAL FIELD[0001]The present invention relates to the field of promotional display and advertising devices, and more particularly, to promotional or advertising pieces having a pop-up feature that effectively captures the attention of consumers.BACKGROUND OF THE INVENTION[0002]In order to generate initial consumer interest in a product or service, businesses typically employ a variety of promotional and advertising devices. These devices may be in the form of sheets or booklets containing various written and graphical content, as well as other features. In addition, promotional and advertising devices in sheet or booklet form are well suited for use as a mailer. By sending the promotional devices to consumers, businesses hope to keep or gain the business of the targeted consumers.[0003]However, it is well known that most consumers do not like receiving “junk mail.” Typically junk mail consists of advertising circulars that announce sales and sometimes contain coupons. Many consu...

AI Technical Summary

Benefits of technology

"The present invention is a new and improved promotional piece with a pop-up feature that solves many of the shortcomings of previous devices. The invention has various configurations and is applicable to a wide range of applications. The invention includes a backing substrate and a presentation substrate that are joined together to create a continuous promotion piece substrate. The substrates are then cut into separate promotional pieces with the pop-up feature. The invention allows for the movement of the presentation substrate, which causes the portion of the third presentation section to move and become exposed when the promotional piece is opened. The invention also allows for the printing of indicia on the front and back sides of the substrates. The invention is advantageous in its ability to overcome shortcomings and limitations of previous devices."

Problems solved by technology

However, it is well known that most consumers do not like receiving “junk mail.” Typically junk mail consists of advertising circulars that announce sales and sometimes contain coupons.

Thus, many promotional and advertising pieces are not very effective for generating consumer interest.

This is particularly true for mailers that many consumers might view as junk mail, which is often thrown away after a brief glance.

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