Transference of data associated with a product and/or product package

Abstract

A proximity-based device within a product and / or a product package sends data associated with the product and / or the product package to a mobile device based upon the mobile device being within a proximity to the proximity-based device. Another proximity-based receiver within a mobile device receives data associated with a product and / or a product package from a proximity-based transmitter within the product and / or the product package based upon the proximity-based receiver being within a proximity to the proximity-based transmitter.

Description

RELATED APPLICATIONS[0001]This application claims priority to U.S. Provisional Patent Application Serial No. 61 / 766,065, filed on Feb. 18, 2013, entitled TRANSFERENCE OF DATA TO PROVIDE CONTENT, which is hereby incorporated by reference in its entirety.BACKGROUND[0002]1. Field[0003]This disclosure generally relates to the field of data transference.[0004]2. General Background[0005]Media products are typically placed in packaging on store shelves that allow consumers to read information about the content of the media products. Examples of such media products are Blu-ray discs or DVDs with movies, television shows, video games, or the like. Consumers typically peruse different packages to find out more information about the products of potential interest. Although technology has vastly progressed, the packaging configurations for media products have mainly remained stagnant. Users often have a limited experience for reading and learning about the content of the media product prior to ...

AI Technical Summary

Benefits of technology

The patent describes a system where a device within a product or package can send data associated with the product or package to a mobile device when the mobile device is close to the device. The mobile device can then play back the content based on the data it receives. Additionally, the patent also describes a system where the mobile device can receive a user preference from the user and the product identifier, and the user preference can be sent to the content playback device so that the device plays back the content accordingly. Overall, the patent provides a way for a user to receive personalized content based on their preferences and the type of product they are using.

Problems solved by technology

Although technology has vastly progressed, the packaging configurations for media products have mainly remained stagnant.

Users often have a limited experience for reading and learning about the content of the media product prior to purchase.

As a result of such competition, stores selling media products have faced newer challenges in maintaining the same base of customers that previously purchased media products from those stores.

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