Faceted container

Abstract

A container having a faceted region, the container having a local aspect ratio between about 1.3 and about 5 mid-way along the longitudinal axis.

Description

FIELD OF THE INVENTION[0001]Container for a product.BACKGROUND OF THE INVENTION[0002]Blow molded containers are commonly used for packaging consumer goods such as liquid fabric softeners, liquid detergent, powdered detergent, water, soda, beer, wine, tea, fruit juice, surface cleaning compositions, milk, particulate laundry scent additives, and the like. Marketers of such products must compete with others participants in the market to attract consumers to their brands. One way by which marketers attempt to differentiate their product from the products of others is to use a container shape that is proprietary or unique to their brand.[0003]Blow molding can be used produce containers having a variety of shapes. In a retail environment, shelves are stocked full of a wide variety of containers for products. Often, consumers encounter a category of goods within a single zone of shelving. Within the category of goods, multiple brands typically compete to attract consumers' attention. Mark...

AI Technical Summary

Benefits of technology

The patent is for a container design, which has a unique structure that makes it more stable and easier to hold and transport. The container has a faceted region with multiple facets on its outside surface, which helps to spread the force evenly and prevent damage. The container also has a specific shape that optimizes its strength and stability. This design provides a reliable and durable container that can be used for various applications.

Problems solved by technology

Marketers desire to attract attention to their brands before the consumer is close enough to the product to read the label on the container, thereby potentially influencing the purchasing decision made by the consumer.

One challenge to this approach to attracting consumers is that what is visually stimulating when viewed from a distance can impede the ability of the consumer to read the labeling on the container when she is in close proximity to the container.

With these limitations in mind, there is a continuing unaddressed need to provide containers that provide visual stimuli to consumers when viewed at a distance yet can be provided with a readily legible label.

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