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Targeted advertising in a peer-to-peer network

a peer-to-peer network and advertising technology, applied in the field of targeted advertising, can solve the problem that peers cannot know the private information of other peers, and achieve the effect of not sacrificing scalability

Inactive Publication Date: 2014-05-06
MAGNOLIA LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

This approach allows for flexible, efficient, and scalable targeted advertising that respects user privacy, minimizing ad interruption during content rendering and ensuring up-to-date ads are delivered to the right audience without compromising network scalability or user data protection.

Problems solved by technology

Peers cannot know other peers' private information either.

Method used

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  • Targeted advertising in a peer-to-peer network
  • Targeted advertising in a peer-to-peer network
  • Targeted advertising in a peer-to-peer network

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0022]The present invention divulges only minimal information between two communicating sides for the peer-to-peer system to work. But the peers do not know all the information there is to know about each other. Ads and related content are associated with each other and distributed together so that they have the same availability and lookup overhead is almost zero for the ads. An update mechanism is used to replace old ads with the latest ads. Keywords are tagged to make the ads targetable to a local peer.

[0023]Specifically, when a peer requests content, a list of only randomly chosen peers who might have this content are returned. The servers (content and advertising) do not know what ads these peers might have. Upon receiving a request for content, a serving peer not only generates a selected list of available chunks, but also randomly generates a list of ads associated with the requested content, so that other peers do not know all the ads that the serving peer has. After a reque...

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PUM

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Abstract

A method is described including requesting content from a directory service, receiving a list of peers in a peer-to-peer network having the requested content, selecting a peer from the received list of peers, establishing communications with the selected peer, receiving a list of chunks of content and ads available from the selected peer, requesting a chunk of content and ads available from said selected peer and receiving the chunk of content and randomly selected ads from the selected peer. Also described is a method including receiving a request for content, generating a list of chunks of content available for the requested content, generating a list of ads associated with the requested content, transmitting the list of available chunks of content responsive to the request, receiving a request for a selected chunk of content and transmitting the selected chunk of content and ads associated with the selected chunk of content.

Description

[0001]This application claims the benefit, under 35 U.S.C. §365 of International Application PCT / US09 / 004721, filed 19 Aug. 2009, which was published in accordance with PCT Article 21(2) on 24 Feb 2011 in English.FIELD OF THE INVENTION[0002]The present invention relates to targeted advertising in the context of peer-to-peer networks and, in particular, targeting advertising without violating peer privacy.BACKGROUND OF THE INVENTION[0003]Advertising is everywhere. It is broadcast over television and radio. It is on the Internet in the form of banners and other ads. It can surely also be used when downloading content via peer-to-peer networks. Advertising works best when it is targeted. Clearly, the ads broadcast during sporting events are targeted to the people that the companies choosing to advertise their products at that time believe will buy their product.[0004]Targeted advertising is more effective in delivering the right commercial information to the right audience than blindly...

Claims

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Application Information

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Patent Type & Authority Patents(United States)
IPC IPC(8): G06Q30/00
CPCH04L67/1072H04L67/1002H04L67/1082H04L67/104G06Q30/0257G06Q30/00H04L67/1001G06Q30/02H04L12/16
Inventor LI, DEKAIKASHYAP, ASHWINMATHUR, SAURABHWU, MINGQUANLIU, HANG
Owner MAGNOLIA LICENSING LLC