The invention discloses an EVA luminous shoe material and a preparation method thereof, the EVA luminous shoe material is obtained by banburying, milling and granulating a raw material EVA, an ethane-octylene copolymer (POE), surlyn, noctilucent powder, mineral oil, an AC foaming agent, a cross-linking agent BIBP, zine stearate, stearic acid, and nano white carbon black to prepare the EVA luminous shoe material granules, and the luminous shoe material granules are performed with injection moulding at once to obtain the EVA luminous shoe material. When the luminous shoe material does not foam, the light transmittance is good, haze is moderate, and the luminous shoe material is suitable for various shoe fittings and waistline substrates, has the characteristics of low density, high rebound and good mechanical property after the luminous shoe material foams, and the luminous shoe material is especially suitable for waistline for sport shoes, leisure shoes and dance shoes. The continuous luminescence time of the luminous shoe material exceeds 12 hours, and the luminous shoe material has the obvious characteristics of no requirement of power supply, overnight luminescence, energy saving and environmental protection, and has good market prospect.