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Systems and methods of achieving optimal advertising

An advertising, optimal technology, applied in the field of systems and methods for achieving optimal advertising

Inactive Publication Date: 2008-08-27
ADVERTISING COM
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Therefore, there is an additional disadvantage in systems and methods that fail to analyze which factors contribute to performance

Method used

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  • Systems and methods of achieving optimal advertising
  • Systems and methods of achieving optimal advertising
  • Systems and methods of achieving optimal advertising

Examples

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Embodiment Construction

[0027] Now, a detailed description will be given of the current embodiment of the invention which merely represents the present invention. Examples of these embodiments are shown in the accompanying drawings. Wherever possible, the same reference numbers will be used throughout the drawings to refer to the same or like parts.

[0028] It is worth noting that, as used herein, the term "advertisement" is also intended to include any content containing information or messages as well as advertisements, such as, but not limited to, web banner ads, product giveaways, special non-commercial or commercial messages, or any Other display, graphic, video or audio information. Other terms used in this application (such as "web page", "Internet", "client", "user", "revenue"), terms related to these terms, and definitions of other terms.

[0029]Also, in this application, the use of the singular includes the plural unless specifically stated otherwise. In this application, the use of "...

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PUM

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Abstract

A system and method for achieving optimal advertising is disclosed. In Internet advertising embodiments, small quantities of experimental advertising banner designs are tested to extract valuable information from the experiments. One or more embodiments can also incorporate array mathematics to help select and analyze the ad design elements that improve the results (e.g., click-thru-rate, revenue-per-impression, etc.) of the overall advertising campaigns. Embodiments of the present invention can also utilize a process of identifying influential design elements, selecting and testing banners representative of such design elements, obtaining feedback, and analyzing it to extract information from the experiments about which design elements are most important and which combination of design elements lead to the best overall banner. By providing substantive results via fewer test banner designs, the present invention decreases the costs associated with running advertising campaigns and otherwise improves the efficiency and success rates of an advertising provider.

Description

[0001] Related Application Cross Reference [0002] This application claims the benefit of US Provisional Application No. 60 / 572427, filed May 18, 2004, which is hereby incorporated by reference. technical field [0003] The present invention relates generally to exploiting the demand for products or services to allocate the supply of products and services in the most profitable manner, and more particularly to systems and methods for optimizing advertisements on the Internet. Background technique [0004] Since the early 1990s, the number of people using the World Wide Web has grown at a considerable rate. As more users utilize the World Wide Web, they generate increasingly large amounts of traffic on the Internet. Since the benefits of commercializing the Internet can be enormous, businesses are increasingly taking advantage of this traffic by advertising their products or services online. These advertisements may appear in the form of rented advertising space (such as b...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06G1/14
CPCG06Q30/0247G06Q30/0244G06Q30/02G06Q30/0254
Inventor 马克·赫里凯斯科特·费伯约翰·费伯罗布·吕恩伯格
Owner ADVERTISING COM
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