Television advertisement cut-broadcasting method based on digital TV set-top box

Abstract

The invention discloses a TV advertisement sectional display method which bases on the top box of a digital television. The invention replaces advertisement displayed in the TV channel with the advertisement provided by TV network operation businessmen without changing the real-time signals of TV signal network to convey information provided by the TV network operation businessmen to the audience. The method is: a) the TV network operation businessmen use a front-end system to send the document bit streams of the advertisement through TV signal network; b) according to whether that corresponding treatments are conducted on the document of the advertisement is detected after the terminal of the top box of the digital television is switched on; c) when the top box of the digital television receives real-time signals, the terminal of the television normally displays programs and when the channel watched by the audience displays advertisements, the television terminal does not display theadvertisement owned by the present channel but display the advertisements stored in the top box of the digital TV which are provided by the TV network operation businessmen. And the television terminal continues to display the programs of the present channel and stops displaying the advertisements stored in the memorizer of the top box of the digital TV when the pointed time arrives.

Description

Technical field [0001] The invention relates to the field of digital television and digital television set-top boxes, and in particular to a method for intercepting and broadcasting television advertisements based on digital television set-top boxes. Background technique [0002] At present, as a household appliance, TV has penetrated into people’s daily life. Watching TV has become one of the important ways for people to obtain information. By inserting advertisements on TV channels, it has also become the most convenient for many businesses to promote and sell their products to people. One of the most effective means. There are two methods commonly used for commercial insertion. One is to pre-edit the TV program data into several program clips according to the number of commercials and the time of the commercials, and insert the advertisements that need to be played between the program clips. This method requires a lot of time and manpower. It needs to edit the program in adva...

AI Technical Summary

Problems solved by technology

This method consumes a lot of time and manpower, and needs to edit the program in advance. In addition, when replacing the advertisement, the program needs to be re-edited, which makes the replacement of the advertisement more cumbersome. It is also very difficult to implement for commercial operators; the other is to add a special advertising data playback device. Both the TV program data playback device and the advertising data playback device output the signal data to the TV signal network, but at the same time must ensure that the TV Only one of the program data playback device and the advertisement data playback device can work and output data to the TV signal network, and the two devices cannot work at the same time and output data to the TV signal network at the same time

This method needs to add a special advertisement playback device, requires manual real-time intervention, which increases the cost, and for the TV network operators who rebroadcast the programs provided by the program provider, this method will lead to the time delay of the TV program after the advertisement is inserted. Delay

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