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Method and system for inserting targeted data in available spaces of a webpage

A blank space, web page technology, applied in the direction of electronic digital data processing, special data processing applications, transmission systems, etc., can solve the problem of service providers not being fully prepared

Inactive Publication Date: 2008-12-10
NEBUAD INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, a service provider is not adequately prepared to provide commercial information that may be of high interest to its subscribers

Method used

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  • Method and system for inserting targeted data in available spaces of a webpage
  • Method and system for inserting targeted data in available spaces of a webpage
  • Method and system for inserting targeted data in available spaces of a webpage

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Embodiment Construction

[0038] In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention. The invention may be practiced without these specific details. The descriptions and presentation methods here are the common means used by those skilled in the art to effectively convey the essence of their technology to others skilled in the art. In other instances, well-known methods, procedures, components and circuits have not been described in detail because they are well understood by those skilled in the art and to avoid unnecessarily obscuring aspects of the invention.

[0039] "An embodiment" or "an embodiment" mentioned here means that the specific technical features, structures or characteristics described in connection with this embodiment may be included in at least one specific implementation manner of the present invention. The various appearances of the phrase "in one embodiment" in the specification do not all ref...

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PUM

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Abstract

Various techniques for placing targeted data in a webpage requested by a user are disclosed. A presentation of the data when the webpage is displayed draws attention from the user. Examples of the data may include, but not be limited to advertisements, various alerts and notifications. In one embodiment, some of the techniques, when properly combined, can provide a mechanism to locate available spaces in a webpage and place targeted advertisements therein by embedding scripts into data packets received from the website being visited. The data packets are modified in a network device deployed at a traffic concentration point along a network, where the network device operates transparently to both the website and the user, regardless there is a need to modify existing data packets or fabricate new data packets.

Description

technical field [0001] The present invention relates to the technical field of data communication between a client and a server on the Internet, and in particular to a technique for inserting one or more advertisements into available spaces within a webpage, wherein the advertisements are related to the interests of the user requesting the webpage. The invention also relates to techniques for embedding selected data into a sequence of data packets. Depending on the constraints of the data packets within the data packet sequence, it is easy to modify some of the data packets or create new data packets to embed selected data into the data packet sequence, where the selected data may represent one or more advertisements. Background technique [0002] The advertising industry penetrates into every aspect of our lives. Traditional advertising channels include newspapers, radio and television, offering a variety of productions that can suit almost any market and satisfy companies...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30H04L29/08H04N21/235H04N21/238
CPCG06Q30/02G06Q30/0277H04L63/0245H04L63/1416H04L67/02H04L67/53H04L67/56H04L67/565
Inventor 戴克斯·罗伯特·罗斯科麦卡根·基拉程乐斌维恩布拉特·迪米特里舍斯廷斯基·亚历克斯
Owner NEBUAD INC