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Method for issuing blog advertisement by resume

A technology for advertisements and resumes, applied in business, instruments, data processing applications, etc., can solve problems such as no change, target marketing accuracy discounts, etc.

Inactive Publication Date: 2009-01-07
上海易米信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, there are certain problems in the above-mentioned technical solution. If the user does not take any action on the marketer, such as purchasing a product, the information used for user marketing will not change. If the user is often required to update his own information, this It will be an offensive thing for users, and the accuracy of target marketing will be greatly reduced
Moreover, in target marketing, it is always the marketer who obtains the benefits, and the marketed party can only passively receive the marketing content

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0020] A method for publishing a blog (blog) advertisement through a personal resume, comprising the following steps:

[0021] 1) Provide a personal resume database and the blog corresponding to the personal resume; and provide an advertisement database composed of multiple advertisements, the advertisements in the advertisement database are set with the conditions of the target marketing audience set by the publisher for the target market, for example Gender, age, education, major, industry, region, educational background, training experience, income, etc., because there are corresponding data fields in the personal resume, such as gender, age, education, major, industry, location Region, educational background, training experience, income (including current income and expected income), delivery time, etc. When users fill in such information in their resume, it is usually relatively true information;

[0022] 2) Match the personal resume in the personal resume database accord...

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PUM

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Abstract

The invention relates to a method for releasing weblog advertisements by a personal resume, which comprises the following steps: 1) a database of the personal resume and a corresponding weblog of the personal resume is provided, and an advertising database composed of a plurality of advertisements is provided. The conditions of target marketing audience population set by a releasing side aiming at a target market are arranged in the advertisements of the advertising database, such as gender, age, education, major, industry, area, revenue, the time of sale promotion and transporting, etc. 2) the personal resume in the database of the personal resume is matched according the conditions and one or a plurality of advertisements which are in accordance with the conditions are obtained; 3) the matched advertisements are released on the corresponding weblog of the personal resume. The method of the invention leads a marketing side to know the situation of the target market and the current favor of the side marketed in time from a plurality of channels as well as leads the side marketed to obtain benefits by the current network and computer technology, thus promoting new sales and achieving mutual benefit at both sides.

Description

technical field [0001] The invention relates to a method for issuing blog advertisements through personal resumes. Background technique [0002] Modern society has fully entered the Internet age. Marketing is no exception. At present, marketing has evolved from mass marketing to target marketing. Through Internet technology and various information collection methods, there are more and more methods of target marketing. Network target marketing emerges endlessly in the Internet, especially advertising marketing and commodity marketing. Network target marketing is mainly based on the information filled in by users when registering on the website, such as gender, age, income, education, preferences, etc. to distinguish the market, and then use this information to determine the advertisements or products that users need. However, the defect of this target marketing model is that the information filled in by users during registration is untrue. On the other hand, some informat...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06Q30/02
Inventor 杨峻岭
Owner 上海易米信息科技有限公司
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