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Method, device and system for publishing mobile advertisement

It is a technology of advertisement publishing and mobile advertisement, which is applied in the direction of business, equipment, electrical components, etc., and can solve the problems of wasting money and energy, wasting resources, and occupying user time.

Inactive Publication Date: 2010-06-16
CHINA MOBILE COMM GRP CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] It can be seen that in the existing mobile advertising mobile phone system, the range of advertising audiences is uncertain and untargeted, and the selection of advertising audiences is completely based on the wishes of advertisers, resulting in the release of advertisements without selectivity and pertinence
Untargeted advertisements may lead to waste of money and energy for advertisers and affect business development; for mobile users who do not need such advertisements, such advertisements are spam advertisements that harass users. It takes up the user's time, and consumes the energy and money of mobile users, which is likely to cause complaints from mobile users; advertisements are regarded as spam advertisements, which cannot play a role in promoting product sales and cannot achieve the purpose of accurate release, greatly reducing This reduces the effectiveness of advertising, and also causes a lot of waste of resources

Method used

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  • Method, device and system for publishing mobile advertisement
  • Method, device and system for publishing mobile advertisement
  • Method, device and system for publishing mobile advertisement

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Embodiment Construction

[0024] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0025] In order to control and standardize the mobile advertising business from the source and improve the effectiveness of advertising, the embodiment of the present invention proposes a mobile advertising operation management method, the specific implementation steps are as follows figure 1 Shown:

[0026] Step 101, according to the mobile user's personal preference information and / or purchasing ability information, the target mobile users of the same type of advertisements are prioritized for publishing advertisements;

[0027] Step 102, publishing advertisements to target mobile users according to the sorting results.

[0028] In actual operation, mobile operators are the release channels for mobile advertisements, and advertisers need to apply to mobile operators when they want to publish advertisements. After passing the review of the mobile op...

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PUM

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Abstract

The invention discloses a method for publishing mobile advertisement. The method comprises the following steps: according to the personal preference information and / or the purchasing power information of a mobile user, ordering the priorities for publishing the same type of advertisement to a target mobile user; and publishing the advertisement to the target mobile user according to an ordered result. The invention also discloses a device for publishing the mobile advertisement and a system for publishing the mobile advertisement. Due to the adoption of the method, the device and the system, the advertisement can be published relevantly so that resource waste is avoided.

Description

technical field [0001] The present invention relates to the field of mobile advertisement operation, in particular to a method, device and system for publishing mobile advertisements. Background technique [0002] At present, the mobile advertising mobile phone system and related technologies mainly focus on how to publish advertising content to mobile phone users. The generally used publishing methods include: [0003] 1. Publish directly to mobile phone users in the form of SMS, MMS, or video under certain conditions (such as when the user arrives at a designated area) or unconditionally; [0004] 2. Insert the advertising content into the information sent by the mobile phone user and send it to the receiving user; [0005] 3. Use customized mobile terminal embedded software to receive advertising information; [0006] 4. When the calling user calls the called user, the calling user is transferred to the voice advertisement device, and then connected to the called party ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00H04W88/18G06Q30/02
Inventor 黄佳毅成勇
Owner CHINA MOBILE COMM GRP CO LTD
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