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Method for applying client credit evaluation contingency model in advertisement operation

A customer and model technology, applied in data processing applications, commerce, instruments, etc., to achieve the effect of improving business level, standardizing management process, and strengthening customer relationship management

Inactive Publication Date: 2010-10-27
上海东方传媒集团有限公司
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  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Through the research of related literature in the industry, at present in the domestic media industry, there is no radio and television media enterprise above the provincial level that has fully implemented the customer credit management system. Therefore, the original intention of the customer credit evaluation contingency model itself has considerable significance. Prospective

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  • Method for applying client credit evaluation contingency model in advertisement operation
  • Method for applying client credit evaluation contingency model in advertisement operation
  • Method for applying client credit evaluation contingency model in advertisement operation

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Embodiment Construction

[0022] The implementation goal of this project is clearly: to establish a unified customer credit evaluation contingency model, that is, the completed customer credit evaluation contingency model meets the requirements of: unified basic data, unified management process, unified evaluation standards and unified analysis reports.

[0023] Through the construction of a contingency model for customer credit evaluation, SMG is provided with an information sharing and effective management information platform that can comprehensively assess customer credit ratings.

[0024] ■Network part

[0025] The customer credit evaluation contingency model adopts the Intranet application mode, which is characterized by the fact that the Web Server is inside the enterprise, and visitors from outside the enterprise must pass through the enterprise's firewall or proxy server to connect to the system. This application mode is to install and use this system within the enterprise, and the information...

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Abstract

The invention relates to a method for applying a client credit evaluation contingency model in advertisement operation, which aims at establishing a uniform SMG client credit management system and leading the S client credit evaluation contingency model after the completion to achieve the requirements of uniform basic data, uniform management process, uniform evaluation standard and uniform analytical statement. The method can provide an information management system which can comprehensively and dynamically evaluate client credit level for an SMG through the system construction. The method can establish a set of complete client credit evaluation system through the contingency model based on four major types of indexes of intelligence situation, financial situation, contract execution situation and payment credit situation of a client enterprise.

Description

Technical field: [0001] The invention mainly involves analyzing and assessing the financial and business information of advertisers by using the Basali model and other dynamic data models, and finally obtaining the credit rating pyramid of the advertising center customers at any time. Background technique: [0002] Shanghai Media Group (hereinafter referred to as SMG) is affiliated to Shanghai Culture, Radio, Film and Television Group. As the second largest radio and television media group in China, SMG is a multimedia group integrating radio, television, newspapers, Internet, audio and video, and publishing. Operating radio and television media and related media entertainment businesses (including performing arts, sports, technical services and research and development, media entertainment investment, etc.), it has 13 sets of analog TV channels, 11 sets of analog broadcast frequencies, and operates broadband TV, mobile TV, and mobile phones. TV and IP TV business, and host ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02
Inventor 张韬白燚刘志强季根夏俊
Owner 上海东方传媒集团有限公司
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