Content recommending method and device based on user characteristics
A technology of user equipment and user characteristics, applied in the network field, can solve problems such as few recommended content, inability to obtain interesting content in a timely and effective manner, and narrow user range (only users who browse a certain product may be recommended) , to promote the dissemination of information and improve the user experience
Active Publication Date: 2013-08-07
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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Problems solved by technology
[0003] However, facing the extremely rich resources and services on the Internet, people are often unable to obtain the content they are really interested in in a timely and effective manner due to individual limitations in time, attention ability, and information acquisition ability, and fall into the trap of "the richer and the richer". , the more lacking" paradox
Although some shopping websites provide current customers with information such as product recommendations or user reviews based on customer browsing records or purchase records for their reference, such methods have the disadvantages of less recommended content (often limited to the interior of the website) and a narrower range of users. (Only users who browse a product may be recommended relevant information) and other deficiencies, so it is impossible to share more information and content among a wide range of users
Method used
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[0032] The present invention will be described in further detail below in conjunction with the accompanying drawings.
[0033] figure 1 A topological diagram of a system for content recommendation based on user characteristics according to one aspect of the present invention is shown, which includes a network device 1 and multiple user devices 2 . Among them, the network device 1 can be connected to multiple user devices 2 via a network, and recommend content for users according to the user access behavior initiated by the user from the user devices 2 . Here, the network includes but not limited to Internet, wide area network, metropolitan area network, local area network, VPN network, wireless self-organizing network (AdHoc network) etc.; , interaction with friends, shopping and other activities; the content recommended by the network device 1 for the user includes but is not limited to information resources such as network information, network services, online shopping, onl...
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The invention aims at providing a method and a device for judging relatedness degree of users and friends on the basis of behaviors of the users, wherein the method comprises the steps of: obtaining user access behaviors of the users on user equipment by a network device; according to the user access behaviors, classifying the users to obtain one or more user groups; determining information resources matched with the user group (s) according to the user group (s); and recommending the information resources to the user equipment of at least one user in the user group (s). Compared with the prior art, the invention realizes that the users in large range share more information resources by classifying on the basis of the user access behaviors and recommending the information resources matched with the user group (s) to the user group (s) obtained from the classification, thereby effectively promoting the transmission of the information and improving the use experience of users.
Description
technical field [0001] The invention relates to the field of network technology, in particular to a technology for recommending content based on user characteristics. Background technique [0002] With the popularization and development of Internet technology and applications, the Internet has gradually integrated into people's daily life and has become an indispensable part. For example, people are becoming more and more accustomed to obtaining information, shopping, entertainment, and sharing information through the Internet. [0003] However, facing the extremely rich resources and services on the Internet, people are often unable to obtain the content they are really interested in in a timely and effective manner due to individual limitations in time, attention ability, and information acquisition ability, and fall into the trap of "the richer and the richer". , the more lacking" paradox. Although some shopping websites provide current customers with information such as...
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IPC IPC(8): G06F17/30
Inventor 阮龙
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD