System for publishing and playing internet television advertisement

A technology of Internet TV and broadcasting system, which is applied in the field of Internet TV advertising and broadcasting system, and can solve problems such as black screen of TV screen and waiting for prompts

Inactive Publication Date: 2011-09-14
沈斌
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

During the process of establishing a connection and downloading the video content of a TV program, the use

Method used

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  • System for publishing and playing internet television advertisement
  • System for publishing and playing internet television advertisement
  • System for publishing and playing internet television advertisement

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Embodiment Construction

[0060] In order to further understand the features, technical means, specific objectives and functions achieved by the present invention, and to analyze the advantages and spirit of the present invention, a further understanding of the present invention can be obtained through the following detailed description of the present invention in conjunction with the accompanying drawings and specific embodiments.

[0061] The system for placing and playing Internet TV advertisements in the present invention includes two parts: a server end and a terminal. An implementation method provided by the present invention is that the user can receive and display advertisement content by accessing the advertisement system in various ways, for example, through an all-in-one TV / set-top box / mobile phone / PDA / smart phone / personal computer. The server-side and terminal system composed of media release platform and advertising management platform communicate with each other to provide integrated end-t...

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Abstract

The invention provides a system for publishing and playing an internet television advertisement, can play the advertisement in program-waiting time and provides the function of accurately publishing a targeted advertisement. The system comprises a server side system and a terminal system; the server side system comprises an advertisement content management module, an advertisement releasing policy management module, an advertisement releasing decision management module, a media content transmitting module, a user information management module and an advertisement content storage module; and the terminal system comprises an advertisement content cache module, an advertisement releasing decision client, an inserted advertisement processing module, a user information acquisition module and an advertisement content display module. Uniform management on advertisement content and releasing are realized by a server side, the advertisement content is transmitted and stored in a user terminal through a network, and the advertisement is played by terminal equipment during waiting for transmission cache of an internet television program.

Description

technical field [0001] The present invention relates to the field of Internet TV, in particular to an Internet TV advertisement placement and broadcasting system, which can improve the user's advertisement viewing experience through the buffering of the advertisement client and the push architecture of the advertisement server. Background technique [0002] There are already very mature solutions for inserting advertisements in traditional broadcast TV programs. Usually, the video advertisement content is inserted into the TV program in advance at the head end of the broadcast TV, and then the TV program carrying the advertisement content is broadcast to the user's TV receiver. on the terminal, and display the playback on the terminal. [0003] With the development of Internet and telecommunication technology, the transmission of TV programs on the Internet has gradually become the development trend of the TV industry. Providing TV services through the Internet provides ope...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/258H04N21/433
Inventor 沈斌
Owner 沈斌
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