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Method and system for evaluating credibility of network trade user

A network transaction and credibility technology, applied in the Internet field, can solve problems such as easy forgery, and achieve the effect of improving identification and security

Inactive Publication Date: 2012-02-01
ALIBABA GRP HLDG LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

For these more and more online financial activities, the traditional online credit evaluation system has the disadvantage of being too simple. Users with ulterior motives can easily forge some conditions to meet the evaluation conditions of e-commerce websites and improve their credit ratings (credit hype) , to avoid the monitoring of e-commerce websites

Method used

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  • Method and system for evaluating credibility of network trade user
  • Method and system for evaluating credibility of network trade user
  • Method and system for evaluating credibility of network trade user

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Embodiment Construction

[0037] In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0038] Please refer to figure 1 , the method provided by an embodiment of the present application includes:

[0039] S101. Query a reference user corresponding to the user to be evaluated according to the user to be evaluated;

[0040] The user to be evaluated can be any transaction subject in the network transaction process, it can be ...

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Abstract

The invention provides a method and system for evaluating credibility of a network trade user. The method comprises the following steps of: inquiring a reference user corresponding to a to-be-evaluated user in accordance with the to-be-evaluated user; acquiring attribute information of the reference user; and combining trade direction between the to-be-evaluated user and the reference user to offer a credibility evaluation result of the to-be-evaluated user in accordance with the attribute information of the reference user. In the scheme provided by the embodiment of the invention, the credibility of the to-be-evaluated reference user is evaluated by combining the attribute information, of the reference user having important influence on the credibility of the to-be-evaluated user, and combining the proportion of sale trades between the to-be-evaluated user and the reference user in all trades, thus the evaluation result of the to-be-evaluated user is offered. The method is used to greatly improve the recognition strength for false credibility and strengthen the security in the network trade process greatly.

Description

technical field [0001] The present application relates to the field of Internet technology, in particular to a method and system for evaluating the credibility of network transaction users. Background technique [0002] With the development of the Internet, e-commerce has gradually become a new business operation model. The initial form of e-commerce started from online shopping, but because online shopping can not see the real goods, the quality of products varies, buyers are easily deceived, in order to reduce the risk of shopping, e-commerce websites launched a credit system to solve this problem, initially The credit system of the e-commerce website is evaluated based on the registration information of the seller user and the historical transaction information of the seller user, and then added some other reference conditions, such as: previous transaction records, etc. In this way, the buyer user can select a seller user with a high credibility level to conduct transac...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
CPCG06Q30/06G06Q30/0609
Inventor 周雅明
Owner ALIBABA GRP HLDG LTD
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