Method for dynamically inserting program in segmental program and system thereof

A program and dynamic technology, applied in the direction of selective content distribution, data recording, electronic editing, digitized and analog information signals, etc., can solve the problems of difficult and difficult insertion of advertisements by customers

Inactive Publication Date: 2012-06-06
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But once the client obtains the playlist and plays the programs sequentially according to the description of the playlist, it will become very difficult to insert an advertisement for the client during the playing of the program, especially on the web CDN system, because the web server is Being stateless, it is more difficult to insert ads to customers who are watching a segmented program

Method used

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  • Method for dynamically inserting program in segmental program and system thereof
  • Method for dynamically inserting program in segmental program and system thereof
  • Method for dynamically inserting program in segmental program and system thereof

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Embodiment Construction

[0062] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0063] see figure 1 , which shows a method for dynamically inserting programs in a segmented program according to an embodiment of the present invention, including steps:

[0064] Step S101: Segment the inserted program into segments to generate a playlist of the inserted program;

[0065] Step S102: Insert the playlist of the inserted program into the segmented data of the normal program;

[0066] Step S103: When playing a normal program according to the playlist of a normal program, if the playlist of the intercut program is obtained in the segmented data of a normal program, first play the intermission program according to the playlist of the intermission program, After finishing playing the interrupted program, continue to play the normal program according to the play list of the normal program.

[0067] The present invention skillfully inserts ...

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Abstract

The invention provides a method for dynamically inserting program in a segmental program and a system thereof. The method comprises the following steps of: segmenting an inserting program, and generating a broadcast list of the inserting program; inserting the broadcast list of the inserting program into the segment data of regular program; if the broadcast list of the inserting program is obtained in the segment data of a regular program when the regular program is broadcasted in the broadcast list of the regular program, firstly broadcasting the inserting program according to the broadcast list of the inserting program, after the broadcast of the inserting program, continually broadcasting the regular program according to the broadcast list of the regular program. With the method, the dynamical program insertion can be really realized, and the method is very flexible and practical to use.

Description

technical field [0001] The invention relates to transmission technology in a multimedia system, in particular to a method and a system for realizing program dynamic insertion when segmented programs are transmitted in a multimedia system. Background technique [0002] With the development of communication technology, the application of multimedia technology is becoming wider and wider. Segmented programs refer to segmenting programs during program production to generate multiple segmented programs and playlists. When playing, the playlists are obtained first, and then the segmented programs are obtained sequentially according to the playlists for playback. This method can conveniently modify and replace the program content, and is compatible with the existing content delivery network (Content Delivery Network, CDN for short) system. [0003] The existing segmented program advertisement insertion technology is to add an advertisement segmented program after the segmented pro...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/235H04N21/236H04N21/643
CPCH04N21/236G11B27/036G11B27/00H04N21/23424
Inventor 陈光亮戴志军王芳
Owner ZTE CORP
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