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Advertisement playing method of on-demand video system

An advertising playback and advertising technology, applied in the field of video-on-demand systems, can solve the problems of not being able to choose when to watch an advertisement, affecting the mood, and being unfavorable for users and advertisers, so as to increase the exposure rate of advertisements, increase the willingness to use, and improve the user's look and feel. Effect

Inactive Publication Date: 2012-07-11
ALICORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Today's Internet era is also influenced by traditional TV. There are many websites that provide free content such as video or text information. Users can browse at will, but at the same time they must watch the accompanying advertisements.
[0003] Advertisements in the current online environment have compulsive elements, and users cannot choose which advertisements to see, nor can they choose when to watch advertisements
This is equally bad for users and advertisers
Compulsive viewing of ads can affect mood for users
For manufacturers, it is not easy for users to see the products they are interested in if they do not know the preferences of users and play advertisements randomly

Method used

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  • Advertisement playing method of on-demand video system

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Embodiment Construction

[0028] In order to make the object, technical solution and advantages of the present invention clearer, the embodiments of the present invention will be further described in detail below in conjunction with the accompanying drawings. Here, the exemplary embodiments and descriptions of the present invention are used to explain the present invention, but not to limit the present invention.

[0029] figure 1 is a schematic diagram of a video-on-demand system 100 according to an embodiment of the present invention. The video-on-demand system 100 includes a client 110 and a server 120 connected via a network. Users of the video-on-demand system 100 can log into the system at the client terminal 110 and watch videos. In order to watch the video, the user must purchase credits, or watch an ad that accompanies the video.

[0030] The client 110 can be hardware or software, such as a set-top box, network multimedia player, browser, or video playback software. The client 110 can dow...

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PUM

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Abstract

The invention discloses an advertisement playing method of an on-demand video system, which includes the following steps: prompting a user to select a video to watch, adding the preset number of advertisements in a playlist, prompting the user to select playing time of the advertisements in the playlist, and playing the video and the advertisements in the playlist according to the playing time selected by the user. The advertisement playing method of the on-demand video system enables the user to select the advertisements which the user want to see and the playing time of the advertisements, can improve user impression, and enhances usage intention. Due to the fact that the user can select the advertisements which the user is interested in, the advertisement playing method of the on-demand video system can improve exposure of the advertisements, and enhances advertisement effect.

Description

technical field [0001] The present invention relates to a video-on-demand system, and in particular to an advertisement playing method of the video-on-demand system. Background technique [0002] Instead of charging users, the traditional TV system intersperses the program with advertisements, some of which come from the manufacturers who sponsor the broadcast of the program. Today's Internet era is also influenced by traditional TV. There are many websites that provide free content such as video or text information. Users can browse freely, but at the same time they must watch the accompanying advertisements. [0003] Advertisements in the current network environment have compulsive elements, and users cannot choose which advertisements to see, nor can they choose when to watch advertisements. This is equally unfavorable for users and advertisers. For users, forced viewing of advertisements can affect mood. For manufacturers, it is not easy for users to see products they...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/258H04N21/254H04N21/431
Inventor 郭添新
Owner ALICORP
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