Video content-aware advertisement placement

A technology for video content and advertising, applied in the field of video content cognitive advertising placement

Active Publication Date: 2014-12-17
MICROSOFT TECH LICENSING LLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, because digital video shows moving objects and other active visual stimuli, search engines, as well as advertising companies, are reluctant to place ads in video based on the fear that the ads will go unnoticed or, worse, create an unwanted distraction. above

Method used

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  • Video content-aware advertisement placement
  • Video content-aware advertisement placement
  • Video content-aware advertisement placement

Examples

Experimental program
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Embodiment Construction

[0017] The subject matter of the invention is described here with specificity to satisfy statutory requirements. However, the description itself is not intended to limit the scope of this patent. Rather, the inventors contemplate that the claimed subject matter may also be embodied in other ways, to include steps different from those described in this document, or combinations of steps similar to those described in this document, in conjunction with other current or future technologies .

[0018] Accordingly, in one embodiment, the present invention is directed to a computer-readable computer embodied on one or more computer-readable media that performs a method for dynamically placing advertisements over video content of media files based on motion of objects therein. Execute instructions. Initially, the method involves performing an offline authoring process for generating trajectories. Typically, this offline authoring process includes the steps of targeting a patch with...

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PUM

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Abstract

Computer-readable media and computerized methods for utilizing an awareness of video content within a media file to incorporate an advertisement therein are provided. Building the video-content awareness involves performing an offline authoring process to generate a trajectory. In particular, the offline authoring process includes targeting an object appearing in the video content, tracking movement of the object over a sequence of frames within the media file, and, based on the tracked movement, writing locations of the object to the trajectory. In an online rendering process, invoked upon initiating play of the media file, the advertisement is automatically selected and dynamically placed on top of the video content as a function of the locations within the trajectory. Accordingly, by repositioning the advertisement (typically an animation) within the video content based on the movement of the object, an illusion that the advertisement visually interacts with the object is generated.

Description

Background technique [0001] In data search systems before the Web (World Wide Web) and on the Web since its inception, search engines have employed various tools for working with search results and other online content such as digital images and streaming video (in tandem with ) to help organize and render the ad. These tools are also utilized to optimize the revenue received by search engines, where optimization revenue can be facilitated by selecting advertisements that are relevant to the user and by placing the selected advertisements in prominent positions. In addition, advertising companies strive to develop attention-capturing advertisements that are frequently selected for display by search engines and that, when displayed, are easily perceived by users of those search engines. If these three goals are achieved, then the company is likely to be successful in selling a particular item or a particular service. For example, an eye-catching ad placed in the top center ba...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F3/00
CPCG06Q30/02G06Q30/0241H04N5/91H04N21/812
Inventor 刘旭单瀛
Owner MICROSOFT TECH LICENSING LLC
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