The embodiment of the invention discloses an activity entrance display method and device,
electronic equipment and a storage medium, and the method is applied to a
client, and comprises the steps: receiving an activity popularization video, playing the activity popularization video, and performing pausing until the activity popularization video is played to a preset
image frame; and switching fromthe current playing interface to the
mask layer interface, and displaying the activity entrance on the
mask layer interface. According to the technical scheme of the embodiment of the invention, moreactivity information can be borne through the activity promotion video, for example, an activity playing method or prize content is exposed in advance, so that a user knows more activity information,and the user experience is improved; when an activity promotion video is played to a preset
image frame, the activity promotion video is switched to a
mask layer on which an activity entrance is displayed; the display mode and the display area position of the activity entrance can be optimized, good audio-
visual interaction with the user is carried out, and when the user plays other videos or browses other pages, the user is not interfered by the activity entrance, so that the user experience is improved.