Mobile phone advertising cost distribution method

Abstract

The invention relates to a mobile phone advertising cost distribution method which comprises the following steps: step 1, an advertiser submits advertisement content to be issued to a management platform; step 2, the management platform issues the advertisement content through a communication channel provided by a mobile telephone service provider; step 3, a smartphone user receives the advertisement content in a net-play way; step 4, according to rules, direct advertisement cost for browsing and clicking advertisements is returned to a user who downloads the advertisements to a mobile phone; and step 5, according to the rules, selling profit sharing of commercial activities caused by browsing and clicking the advertisements is returned. According to the mobile phone advertising cost distribution method, the user can obtain compensation in communication fee by clicking and browsing the advertisements and can obtain the selling profit sharing of the commercial activities caused by browsing and clicking the advertisements.

Description

Technical field [0001] The invention belongs to the technical field of mobile communication and computer network, and more specifically, is a method for allocating mobile phone advertising expenses. Background technique [0002] With the advancement of society and technology, communication technology and application methods have become more and more adapted to the needs of users. Computers and mobile phones have entered all aspects of life, especially with the advancement and application of broadband networks and broadband, computers and mobile phones have become the most popular Commonly used network terminal equipment, and the network provides more and more services. For example, in addition to common search services and entertainment content, it can provide more practical e-commerce activities and content. For example, online shopping malls have many mature Examples of operations, such as Alibaba website, Taobao website, etc. However, when this type of website conducts busines...

AI Technical Summary

Problems solved by technology

[0002] With the advancement of society and technology, communication technology and application methods are more and more adapted to the needs of users. Computers and mobile phones have entered every aspect of life. Especially with the advancement and application of broadband networks and broadband, computers and mobile phones have become the most Commonly used network terminal equipment, and the network provides more and more services. For example, in addition to common search services and entertainment content, it can provide more practical e-commerce activities and content, such as online shopping malls. There are already many mature Examples of operation, such as Alibaba website, Taobao, etc., but this type of website targets a wide range of users or objects when conducting business activities, and does not form a specific relationship with users or service objects, then The relationship between service providers and users is random and extensive, which means that if you need to promote business activities, you need to find your own specific users in many or even huge user groups to complete the service or meet the needs of users. In this way, the process of realizing the service requires a lot of manpower and material resources. It is necessary to advertise first, wait for user inquiries, communicate and determine details, and possibly form a monopoly with such complicated processes. Such a process is The advantages and conditions of e-commerce and network platforms are not fully explored or utilized, which increases service costs and is not beneficial to users and businesses

In addition, there is another shortcoming, that is, consumers are purely consumer users, while merchants are purely merchants, and can only play a single role. Especially, consumers can meet their own needs through direct consumption from their own consumption. Consumption behavior cannot bring any other benefits for itself, and if consumers themselves have good items or commodities, they have no good way to share or communicate with others, and at the same time, they cannot generate benefits

[0003] Therefore, the existing mobile advertising promotion platform still has many deficiencies to be perfected

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