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System and method for targeted information delivery through social network

A technology for transmitting information and networking, applied in the fields of social networking and commercial advertising, which can solve problems such as errors and wasteful advertising

Inactive Publication Date: 2013-06-19
RED SOLDIER
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

As a result, marketers often waste energy and resources pushing ads to the wrong or untargeted user segments who are not interested in those ads, and users find it annoying when they keep receiving ads that are not relevant to them

Method used

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  • System and method for targeted information delivery through social network
  • System and method for targeted information delivery through social network
  • System and method for targeted information delivery through social network

Examples

Experimental program
Comparison scheme
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Embodiment Construction

[0034] A preferred embodiment of the system and method for targeted delivery of information through a social network disclosed in the present invention will now be described in detail, and an example of the preferred embodiment will also be provided in the following description. Exemplary embodiments of the system and method for targeted delivery of information through social networks disclosed in the present invention will be described in detail below, but it is obvious to those skilled in the art that for the sake of Some features of the system and method of network targeted delivery of information are not particularly important.

[0035] In addition, it should be understood that the system and method for targeting and transmitting information through a social network disclosed in the present invention are not limited to the precise embodiments described below. Without departing from the spirit or scope of the present invention, this Various changes and adjustments thereto c...

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Abstract

The present patent application provides a system for delivering information to a targeted group of users. The system includes a first persistence store configured to store relationships between a plurality of users and a plurality of entities forming a network; a second persistence store configured to store the location, the time, and the number of times for each of the users accessing the network; a first engine and a second engine respectively configured to search for a group of users who match a specification of an interest profile and a specification of a spatial temporal profile in the network; and a network layer configured to deliver information to a targeted group of users. The targeted group of users match both the specification of the interest profile and the specification of the spatial temporal profile. The interest profile is based on the relationships between each user and the entities that the user is interested in. The spatial temporal profile is based on the location and the time on which the user accesses the network.

Description

technical field [0001] The present invention generally relates to the field of social networking and commercial advertising on social networks, and more particularly, to a system and method for targeted delivery of information through a people-thing-people mobile social network. Background technique [0002] Social networks help people maintain relationships and get the latest updates from each other. [0003] Most social networks focus on modeling relationships between people. People have many friends, and through the friends they already have on social networks, people can meet new friends and expand their social network by meeting friends of friends. [0004] However, there is another social network that is not based on relationships between people. It is based on associations between people and things. The "thing" can be any entity that exists in the real world. It could be a specific location, restaurant, cafe, hotel, event, movie, book, brand, product, cartoon char...

Claims

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Application Information

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IPC IPC(8): G06F17/30H04L12/58
CPCG06F16/9535H04L51/52G06F16/9536
Inventor 吴家嘉林正贤冯孟昕
Owner RED SOLDIER