Method, device and system for classifying digital TV users
A technology of digital TV and classification method, applied in the direction of electrical components, selective content distribution, image communication, etc., can solve the problems of reducing user experience, complex implementation mode, low participation, etc., and achieve the effect of effective and convenient implementation
Active Publication Date: 2016-12-28
SHENZHEN SKYWORTH DIGITAL TECH CO LTD +1
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However, the user participation in the questionnaire survey is low and reduces the user experience, while recording the user's situation in the application software requires cooperation with the application developer, and the implementation model is relatively complicated
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[0032] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.
[0033] see figure 1 , figure 1 It is a structural diagram of a sorting device for digital TV users in an embodiment of the present invention. The present invention can be implemented in digital TV terminals such as digital TV set-top boxes and integrated digital TV receivers. Such as figure 1 As shown, the device for classifying digital TV users in the embodiment of the present invention includes at least: a monitoring module 101, a generating module 102 and a s...
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Disclosed are a classification method, device and system for digital television users. The classification method for digital television users comprises: monitoring execution time of an application program so as to obtain information about the execution time; generating an application execution data packet corresponding to the application program, wherein the application execution data packet comprises: the information about the execution time; and sending the generated application execution data packet to a front-end server, so as to enable the front-end server to perform cluster analysis on the received application execution data packet, and obtain the classification of the digital television users. By adopting the present invention, the usage condition of an application program can be monitored in a set-top box, so that the front-end server can perform cluster analysis on an application execution data packet generated by the set-top box to obtain the classification of digital television users. According to the present invention, monitoring is performed at the system level of the set-top box, only set-top boxes leaving the factory are required to be correspondingly set without the cooperation with the developer of the application program, so that the implementation manner is effective and convenient.
Description
technical field [0001] The invention relates to the field of digital television, in particular to a method, device and system for classifying digital television users. Background technique [0002] With the integration of telecommunication networks, cable TV networks and computer networks and the promotion of high-definition digital TV services, digital TV users are increasing, and different users have different requirements for digital TV services. Among them, user classification enables operators to provide users with more For accurate advertising services, application recommendations, business push and other services. [0003] In the prior art, user classification information is obtained by conducting a questionnaire survey on users, or recording the user's situation in an application program, and performing statistical analysis on the questionnaire survey results or recorded results. However, the user participation in questionnaire surveys is low and the user experience...
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IPC IPC(8): H04N21/258H04N21/24H04N21/254
CPCH04N21/8166H04N21/44204
Inventor 李昌盛
Owner SHENZHEN SKYWORTH DIGITAL TECH CO LTD