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Method and device for updating advertisement content

A technology of advertising content and updating method, applied in the field of advertising content updating method and device, capable of solving problems such as inability to update advertising content in real time

Inactive Publication Date: 2016-04-06
中国广电河南网络有限公司
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  • Abstract
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Problems solved by technology

[0003] Since the current advertising content needs to use embedded software in the process of displaying the user interface of the set-top box, when the advertising content displayed on the user interface of the set-top box needs to be updated, the embedded software in the set-top box needs to be updated first. The displayed advertising content can only be updated after the software is installed, and the displayed advertising content cannot be updated in real time

Method used

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  • Method and device for updating advertisement content
  • Method and device for updating advertisement content
  • Method and device for updating advertisement content

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Embodiment Construction

[0066] The following will clearly and completely describe the technical solutions in the embodiments of the application with reference to the drawings in the embodiments of the application. Apparently, the described embodiments are only some of the embodiments of the application, not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the scope of protection of this application.

[0067] This application provides an advertisement content update method that can obtain advertisement update information, and secondly download the update advertisement file corresponding to the advertisement update information in real time, then obtain the update content from the update advertisement file, and configure the currently displayed advertisement according to the acquired update content advertising content. A method for updating advertisement content provided by the pres...

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Abstract

The invention provides an advertisement content renewing method and device. The advertisement content renewing method includes the steps of obtaining advertisement renewing information, downloading renewed advertisement files corresponding to the advertisement renewing information in real time, obtaining renewed content from the renewed advertisement files, and configuring advertisement content displayed at present according to the obtained renewed content. Therefore, according to the advertisement content renewing method and device, the advertisement content displayed at present is renewed in real time, and a user does not need to renew and upgrade embedded software in a top set box before renewing the advertisement content displayed at present.

Description

technical field [0001] The present application relates to the field of digital television, in particular to a method and device for updating advertisement content. Background technique [0002] At present, in the field of digital TV, the advertising content is fixedly stored in the set-top box. When the set-top box is turned on, the advertising content stored in the set-top box is displayed on the user interface of the set-top box in a fixed display mode through the embedded software. Among them, the fixed display method refers to the display method of the advertising content pre-stored in the set-top box after the set-top box determines the embedded software used, and for different advertising contents, the display method on the user interface of the set-top box is the same display method. [0003] Since the current advertising content needs to use embedded software in the process of displaying the user interface of the set-top box, when the advertising content displayed on...

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/458H04N21/437H04N21/266
Inventor 王道谊朱建中卜瑞锋韩亮宜鹏苏本国
Owner 中国广电河南网络有限公司
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