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Method, device and system of pushing an APP application group of advertising of smart city

An advertising push and urban technology, applied in marketing and other directions, can solve the problem that mobile advertising cannot meet the needs of users, and achieve the effect of accurately pushing advertisements

Inactive Publication Date: 2014-04-23
中国联合网络通信有限公司广东省分公司 +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0009] The purpose of the present invention is to propose an APP application group advertisement push method, device and system, which can solve the problem that mobile advertisement placement cannot meet user needs

Method used

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  • Method, device and system of pushing an APP application group of advertising of smart city
  • Method, device and system of pushing an APP application group of advertising of smart city
  • Method, device and system of pushing an APP application group of advertising of smart city

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0036] Such as figure 1 As shown, a smart city APP application group advertisement push method, which is applied to an intelligent mobile terminal with multiple APPs installed, comprises the following steps:

[0037] Step S01, obtain the use behavior of each APP, and upload the use behavior to the behavior record server; wherein, the use behavior includes the number of uses, and the behavior record server stores the corresponding smart mobile terminal, APP and use behavior Associated information, each APP has one or more tags. For example, each APP is embedded with a user behavior SDK module and an advertising SDK module. Then, each user behavior SDK module is associated with a corresponding APP, or the user behavior SDK module is an independent software program. , setting a unique ID for the APP can bind the APP with the usage behavior. The advertising SDK module can also be an independent software program. An APP can provide multiple services, so it can have multiple labe...

Embodiment 2

[0047] The difference between this embodiment and Embodiment 1 lies in that the installation positions of the software modules are different. details as follows:

[0048] Such as image 3 Shown, a kind of intelligent city APP application group advertisement pushing system, it comprises following modules:

[0049] The user behavior SDK module is set in the smart mobile terminal and is used to obtain the usage behavior of each APP, and upload the usage behavior to the behavior record server; wherein, the usage behavior includes the number of times of use, and the behavior record server stores Corresponding information related to smart mobile terminals, APPs and usage behaviors, each APP has one or more tags;

[0050]The sorting module is set in the behavior recording server, and is used to mark the corresponding tags on the smart mobile terminal according to the usage behavior of each APP, and sort the tags according to the number of times of use;

[0051] The advertisement S...

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PUM

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Abstract

The present invention relates to a method, device and system of pushing an APP application group of advertising of smart city. The method includes the steps of: gaining a use behavior of each APP,and uploading the use behavior to a behavior record server; each APP possessing one or more labels; according to the use behavior of each APP, the labels correspondingly to the smart mobile terminal labels sorted from most to least and based on the usage count; according to the sort information of the smart mobile terminal labels, gaining an advertisement from an advertisement server, the label of the advertisement matched with the label in the former of the said smart mobile terminal; the content of the advertisement displayed in the APP advertisement of the said smart mobile terminal. The present invention can display the needed advertisement for users based on the use behavior of users, achieving the goal of accurately pushing the advertisements.

Description

[0001] technical field [0002] The invention relates to mobile advertisement push technology. [0003] Background technique [0004] With the popularity of smart mobile terminals (mobile phones, tablet computers, etc.) and the improvement of network speed, mobile advertising, as an emerging advertising model, has also developed rapidly. At present, many APPs (Application) market (such as Pea Pod, Android Market, etc.) download the APPs with advertisements. The content of advertisements is pre-set by the advertisement provider and cannot meet the needs of users. Therefore, current users are resistant to apps with advertisements and hope to download pure apps without advertisements. , It is undoubtedly a fatal blow to advertising providers, and it will also seriously hinder the development of the entire mobile advertising. [0005] At present, the advertisement display of the APP is controlled by the advertisement SDK (software development kit, software development kit) mo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 李慧唐梅娟邓韶文高志豪
Owner 中国联合网络通信有限公司广东省分公司
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