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Advertisement pushing method and device

An advertising push and advertising technology, applied in the multimedia field, can solve the problems that users are not interested in advertising content, affect user experience, and cannot play advertisements, and achieve the effect of enhancing the purpose of advertising playback and improving experience

Active Publication Date: 2015-03-25
XIAOMI INC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] Although the above-mentioned way of playing advertisements provides users with information to a certain extent, the broadcasting of such advertisements is mostly mandatory, which not only affects the normal viewing of videos by users, but also affects the user's experience to a certain extent
In addition, the content of advertisements that are mandatory to play often has no direct relationship with users. Users may not be interested in the content of advertisements, and may even choose to leave and watch the video again after the advertisement is played. corresponding effect
At the same time, users often pause the video because they leave for a period of time due to special circumstances, so the ad content played when the video is paused cannot be watched by the user, nor can it play the effect of the ad

Method used

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  • Advertisement pushing method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach

[0084] The first embodiment of step S11:

[0085] Step S11 may include the following steps A1-A3:

[0086] In step A1, when the video file is played, content identification is performed on the video content being played, and the video content includes image frame content and / or audio content;

[0087] In step A2, it is judged whether the content recognition result involves a preset keyword, and the preset keyword is a keyword related to a pre-stored advertisement;

[0088] In step A3, when the content recognition result involves a preset keyword, determine that the preset keyword involved in the content recognition result is the keyword involved in the video content being played, and obtain the playing time of the video content in the video file .

[0089] Wherein, in step A2, advertisements related to the video content are pre-stored in the terminal, and keywords related to the pre-stored advertisements are defined as preset keywords at the same time, so that when the video...

Embodiment 1

[0106] In this embodiment, the advertisement content is pre-stored in the terminal, and when the video file is played, the terminal obtains the keyword related to the pre-stored advertisement by identifying the video file, and then pushes the advertisement related to the keyword. image 3 It is a flow chart of an advertisement pushing method shown according to the specific embodiment, such as image 3 As shown, the method is used in the terminal, including the following steps S31-S37:

[0107] In step S31, carry out content recognition to the video content being played; Video content comprises image frame content and audio content;

[0108] In step S32, it is judged whether the content recognition result involves keywords related to pre-stored advertisements; if the content recognition result involves keywords related to pre-stored advertisements, then proceed to step S33; For the keywords related to the stored advertisement, step S31 is executed;

[0109] In step S33, the k...

Embodiment 2

[0116] In this embodiment, the advertisement content, keywords related to the advertisement, and the playing time corresponding to the keywords in the video file are pre-stored in the terminal, and when the video file is played, the terminal can directly obtain the pre-stored video being played. The keyword involved in the content and the playing time of the video content in the video file, and then push the advertisement related to the keyword. Figure 4 It is a flow chart of an advertisement pushing method shown according to the specific embodiment, such as Figure 4 As shown, the method is used in the terminal, including the following steps S41-S45:

[0117] In step S41, when the video file is played, obtain the keywords involved in the pre-stored video content being played;

[0118] In step S42, obtain the playing time of video content in the video file;

[0119] In step S43, obtain advertisements related to keywords;

[0120] In step S44, at the playing time of the vid...

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Abstract

The invention discloses an advertisement pushing method and device and relates to the technical field of multimedia. The technical problems that advertisements inserted in the video playing process are not pertinent and the advertisement playing effect is poor can be solved. The method includes the steps that when a video file is played, keywords related to the currently-played video content and playing time of the video content in the video file are acquired; advertisements related to the keywords related to currently-played video content are acquired; according to the playing time of the video content in the video file, the advertisements are pushed. According to the method and device, video watching of a user is not affected when the advertisements are inserted, and meanwhile the advertisement playing effect can be enhanced.

Description

technical field [0001] The present disclosure relates to the field of multimedia technologies, and in particular to an advertisement pushing method and device. Background technique [0002] When a user uses a mobile terminal or a computer to play a video, he is often interested in the sound or object appearing in the video, and hopes to see information about the sound or object in the video. In related technologies, an advertisement is usually played for a period of time before the video is played, or an advertisement is played when the user pauses the video. For example, when the player on the terminal plays a TV series, it first plays a 50-second advertisement. [0003] Although the above-mentioned way of playing advertisements provides users with information to a certain extent, the broadcasting of such advertisements is mostly mandatory, which not only affects the normal viewing of videos by users, but also affects the user's experience to a certain extent. In addition,...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/458H04N21/472
CPCH04N21/2668H04N21/4586H04N21/47202H04N21/812
Inventor 朱瑞贤权雪梅李本奇
Owner XIAOMI INC
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