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Information pushing method, terminal and system

An information push and terminal technology, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of low user influence, low user attraction, waste of program broadcast time, etc., and achieve a strong attractive effect

Active Publication Date: 2018-11-23
SHENZHEN SKYWORTH RGB ELECTRONICS CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] At present, advertisements, sports event information, application information, etc. are generally randomly pushed before, after or during the broadcast of the program, or mixed and coded with the content of the program as the same program source, which not only wastes the broadcasting time of the program, but also pushes the advertisement Such information has nothing to do with the content of the program, and the impact of pushing information on users is very low
In addition, the pre-prepared promotion information can also be superimposed on the program content in the preset time period and pushed to users. Since the promotion is only carried out through different time periods, similarly, the pushed advertisements and other information have nothing to do with the program content. Contact, not very attractive to users

Method used

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  • Information pushing method, terminal and system
  • Information pushing method, terminal and system
  • Information pushing method, terminal and system

Examples

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Embodiment Construction

[0039] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0040] The invention provides an information push method.

[0041] refer to figure 1 , figure 1 It is a schematic flowchart of an embodiment of the information pushing method of the present invention.

[0042] In one embodiment, the information push method includes:

[0043] Step S10, the terminal obtains video frames containing preset characteristic information in the program source, and obtains related push information according to the preset characteristic information;

[0044] In this embodiment, first, the terminal analyzes and identifies the video frames in the program source, and obtains the video frames in the program source that contain preset feature information, where the preset feature information can be various information related to the information content that needs to be pushed. Various images, tex...

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Abstract

The invention discloses an information push method comprising the steps that a terminal acquires video frames comprising preset characteristic information in a program source, and the related push information is acquired according to the preset characteristic information; mixing and superposition are performed on the video frames comprising the preset characteristic information and the push information by the terminal so that push video frames are generated; and the video frames comprising the preset characteristic information in the program source are substituted by the push video frames by the terminal so that the push video frames are played when the program source is played. The invention also discloses an information push terminal and system. Information pushing in the playing process of the program source according to the contents of the program source is realized so as to be better in appealing to users.

Description

technical field [0001] The present invention relates to the technical field of digital television, in particular to an information push method, terminal and system. Background technique [0002] At present, advertisements, sports event information, application information, etc. are generally randomly pushed before, after or during the broadcast of the program, or mixed and coded with the content of the program as the same program source, which not only wastes the broadcasting time of the program, but also pushes the advertisement Such information has nothing to do with the content of the program, and the impact of pushing information on users is very low. In addition, the pre-prepared promotion information can also be superimposed on the program content in the preset time period and pushed to users. Since the promotion is only carried out through different time periods, similarly, the pushed advertisements and other information have nothing to do with the program content. L...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/44H04N21/4402H04N21/2343H04N21/232H04N21/432
CPCH04N21/232H04N21/23439H04N21/432H04N21/44008H04N21/440263
Inventor 徐遥令侯志龙
Owner SHENZHEN SKYWORTH RGB ELECTRONICS CO LTD
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