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Method and device for identifying association between network users

A technology of association relationship and network identification, applied in the field of Internet

Inactive Publication Date: 2015-08-19
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The main purpose of this application is to provide a technology for identifying the association relationship between network users, so as to solve the problem of quickly and accurately identifying whether there is an association relationship between these users from a large amount of non-interactive user data

Method used

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  • Method and device for identifying association between network users
  • Method and device for identifying association between network users
  • Method and device for identifying association between network users

Examples

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Embodiment Construction

[0015] The main idea of ​​this application is to determine the user pair according to the user's identifying attribute characteristics; determine whether the users of the user pair have performed user behavior on data objects with specific attribute characteristics; and when the data objects with specific attribute characteristics When the object has a user behavior, use the parameters of the user behavior to calculate the weight of the relationship between the users of the user pair, that is, the probability that the users have an association relationship, so as to identify whether the users of the user pair have an association relationship . The technical solution can quickly and accurately identify whether there is an associated relationship among all users.

[0016] In order to make the purpose, technical solution and advantages of the present application clearer, the technical solution of the present application will be clearly and completely described below in conjunctio...

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Abstract

The invention relates to a method and a device for identifying association relation between network users. The method comprises the following steps of determining a user pair according to the identification attributive characters of users; judging whether the user behavior occurs between the users of the user pair for a data object with the specific attributive character; and when the user behavior occurs between the users of the user pair for the data object with the specific attributive character, utilizing parameters of the user behavior to compute a weight of the association between the users of the user pair in order to identify whether the users of the user pair have the association. According to the technical scheme of the invention, the association between the users can be identified from all users quickly and accurately.

Description

technical field [0001] The present application relates to the field of the Internet, and more specifically relates to a method and device for identifying associations between network users. Background technique [0002] On social networking platforms, users with different associations interact with each other. These associations may be explicit on some social network platforms, such as relationships among classmates, friends, lovers, etc., and the life cycle of such associations may be long-lasting. However, on e-commerce platforms, interactions are mainly generated through transactions, and the two parties to the interaction are mainly buyers and sellers. This transaction relationship will end with the end of the transaction life cycle. In fact, on an e-commerce platform, certain users, such as different buyers, also have corresponding associations, such as classmates, friends, or lovers. However, since these users do not have direct social contact with each other on the ...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 刘永凯
Owner ALIBABA GRP HLDG LTD
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