A method and device for determining the duration of a page stay based on terminal access

A long-stay, terminal technology, applied in the field of computer networks, can solve problems such as analysis and mining of massive data that cannot be solved, achieve enhanced capabilities and meet analysis needs
CN105376311BActive Publication Date: 2018-09-11BEIJING VRV SOFTWARE CO LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Patents(China)
Current Assignee / Owner
BEIJING VRV SOFTWARE CO LTD
Publication Date
2018-09-11

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Abstract

The invention discloses a method and device for determining the duration of page stay based on terminal access. The method includes: collecting browser process information and non-browser process information of a terminal; and based on the browser process information and non-browser process information, Determine the access start time and the access end time of the terminal to the target webpage; and determine the length of time that the terminal stays on the page of the target webpage based on the access start time and the access end time. The method and device for determining the page stay duration based on terminal access of the present invention obtain the page stay duration of the user terminal by collecting browser process information and non-browser process information of the terminal. Overcoming the existing method of measuring the duration of page stay cannot solve the problem of analysis and mining of massive data.
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Description

technical field

[0001] The invention relates to the technical field of computer networks, in particular to a method and device for determining the duration of a page stay based on terminal access. Background technique

[0002] The length of time spent on a page, in simple terms, is the time a user spends on a certain website page, which to a certain extent reflects the stickiness of the website page to users. Accurately measuring the length of time a user stays on a page can help website operators understand the content quality of the website page. As a basis for page improvement, it can also help website promoters understand the quality of promotion traffic, thereby further optimizing promotion strategies.

[0003] At present, there are two main data acquisition methods for measuring the user's page stay time: Web service logs and JavaScript page embedding. These two methods use different data sources, but the basic idea is the same when measuring page stay time, that is, ...

Claims

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