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Advertising viewing time calculation system and method

A technology for advertising and advertising analysis, applied in the direction of instruments, identification devices, etc., can solve the problems of wasting manpower and material resources, time-consuming and laborious, and achieve the effect of avoiding time-consuming and laborious

Inactive Publication Date: 2016-03-16
SICHUAN CHANGHONG ELECTRIC CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The present invention overcomes the waste of manpower and material resources in the form of manual questionnaires or telephone interviews in the prior art when counting advertisement effects, and provides a system and method for counting advertisements that avoid manual surveys and interview statistics that are time-consuming and laborious

Method used

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  • Advertising viewing time calculation system and method

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Embodiment Construction

[0019] The present invention will be further elaborated below in conjunction with the accompanying drawings.

[0020] Such as figure 1 A kind of advertisement watching and counting system shown, it comprises advertisement display screen 1, is provided with display module 11, human perception detection module 12, human eye detection module 13, advertisement analysis module 14 and advertisement switching module in described advertisement display screen 1 15; the display module 11 is used to play the current advertisement; the human body perception detection module 12 communicates wirelessly with the human eye detection module 13, and is used to shoot the picture in front of the advertisement display screen 1, and based on the human body detection technology to capture the picture The pedestrians in the target pedestrian are detected to obtain the target pedestrian; the human eye detection module 13 communicates wirelessly with the advertisement analysis module 14, and is used to...

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Abstract

The invention discloses an advertising viewing time calculation system, which comprises an advertising display screen, wherein a display module, a human body sensing and detection module, a human eye detection module, an advertising analysis module and an advertising switching module. The invention also discloses an advertising viewing time calculation method, wherein the method comprises the following steps: the human body sensing and detection module is used for shooting a picture and detecting pedestrians in the shot picture, so as to obtain target pedestrians; the human eye detection module is used for determining pedestrians who are viewing played advertising at the front of the advertising display screen within the range of the target pedestrians and analyzing so as to obtain the number of the pedestrians viewing the advertising and viewing time; the advertising analysis module is used for analyzing based on the number of the pedestrians viewing the advertising and the viewing time, so as to obtain a recognition degree of currently played advertising; and the advertising switching module is used for switching the advertising which is currently played by the display module according to the recognition degree of the advertising. The advertising viewing time calculation system and the advertising viewing time calculation method disclosed by the invention can avoid time and labor consumed on the statistics of commercial invested advertising and public service advertising through manual survey and interview.

Description

technical field [0001] The invention relates to the technical field of intelligent advertisement players, in particular to an advertisement viewing and counting system and method. Background technique [0002] Advertising, as a mass media and information carrier, is a means of publicity that transmits information to the public openly and widely. Advertising in today's society is indispensable for expanding economic benefits and promoting social information. Now we live in the age of intelligent information. More and more automated information processing methods have come into our field of vision, how to better help merchants and social welfare promotion, how to know the true extent of advertisements received by the public, and how to make advertisements play a positive role more effectively The raising of issues such as the role of advertising has made a system that can automatically calculate the viewing data of advertisements conceived by people. Generally, the actual effe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F9/30
CPCG09F9/30
Inventor 游萌
Owner SICHUAN CHANGHONG ELECTRIC CO LTD
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