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Method and system for distributing network video advertisement putting

An online video and advertising technology, applied in the Internet field, can solve the problems of weighing the amount of advertising and the pertinence of advertising.

Inactive Publication Date: 2016-04-13
1VERGE INTERNET TECH BEIJING
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The existing advertising delivery scheme does not fully weigh the relationship between the amount of advertising delivery, the targeting of advertising delivery, and the user experience. Therefore, there is still a lot of room for improvement in the delivery effect, and further optimization is needed

Method used

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  • Method and system for distributing network video advertisement putting
  • Method and system for distributing network video advertisement putting
  • Method and system for distributing network video advertisement putting

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Embodiment Construction

[0057] Certain terms are used, for example, in the description and claims to refer to particular components. Those skilled in the art should understand that hardware manufacturers may use different terms to refer to the same component. The specification and claims do not use the difference in name as a way to distinguish components, but use the difference in function of components as a criterion for distinguishing. As mentioned throughout the specification and claims, "comprising" is an open term, so it should be interpreted as "including but not limited to". "Approximately" means that within an acceptable error range, those skilled in the art can solve the technical problem within a certain error range and basically achieve the technical effect. In addition, the term "coupled" herein includes any direct and indirect electrical coupling means. Therefore, if it is described that a first device is coupled to a second device, it means that the first device may be directly elect...

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Abstract

The present application discloses a method and a system for distributing network video advertisement putting. A total amount of putting is preset for an advertisement file; related videos and unrelated videos of the advertisement file are selected; a playing flow of the related videos is a first flow, and the play click-through rate is a first click-through rate; and the method comprises the following steps: calculating a carrying capacity of the related videos to the advertisement file putting according to the first flow and the first click-through rate; when the total amount of putting is greater than the carrying capacity, distributing the amount of putting of the related videos as a first amount of putting, wherein the first amount of putting is equal to the carrying capacity; using a difference between the total amount of putting and the first amount of putting as a second amount of putting; distributing the amount of putting of the unrelated videos as the second amount of putting; putting the advertisement file in the related videos according to the first amount of putting; and putting the advertisement file in the unrelated videos according to the second amount of putting.

Description

technical field [0001] The present application relates to the field of Internet technology, in particular, to a method and system for distributing online video advertisements. Background technique [0002] At present, multimedia technology and network information dissemination technology are highly mature, and the number of network videos on the Internet is huge, covering a wide range. Compared with traditional online live broadcast, online video has a stronger sense of participation for users, and the viewing method is more free. Users can choose videos independently, and drag the playback progress or pause as needed. Therefore, playing and browsing videos through the Internet has long been a habit of thousands of users. [0003] Advertising with the help of online video is a very mature business model in the field of online video. At this stage, the number of advertisements, the number of videos, and the amount of video playback are very large. In a large amount of vid...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/262
CPCH04N21/26241H04N21/26266H04N21/2668
Inventor 袁树仑章岑杨田周盛潘柏宇王冀
Owner 1VERGE INTERNET TECH BEIJING