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User portrait construction method

A construction method and user technology, applied in the communication field, can solve problems such as inaccurate user portraits, and achieve the effect of rich and comprehensive user tags

Active Publication Date: 2016-05-25
QINGDAO HIBAY INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to propose a method for constructing user portraits for technical problems such as inaccurate user portraits caused by data fragmentation and data closure when constructing user portraits.

Method used

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  • User portrait construction method

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Embodiment Construction

[0028] The present invention provides a method for constructing user portraits, adopts a new design idea to construct data tags, and overcomes the disadvantages of existing fragmentation of user data. Considering that operators are basic data operators, their smart pipelines include all behaviors of users on the Internet, and users' online preferences can be analyzed by analyzing users' online behaviors on mobile terminals and fixed network terminals; at the same time, operators themselves Desensitized information such as call logs, geographic location signaling, and real-name registration will be used as an accurate supplement to user tags. In view of this, the present invention proposes following design ideas:

[0029] Firstly, distributed crawlers crawl all kinds of data from the Internet and integrate them to form a massive knowledge base, and then generate user basic tags by matching the obtained online logs with the knowledge base, and combine them with telecom operators...

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Abstract

The invention discloses a user portrait construction method. The method comprises the following steps: first crawling various data of an internet through distributed crawlers, and fusing and getting through to form a mass knowledge base; obtaining internet surfing logs and matching the internet surfing logs with the knowledge base to generate user base labels; constructing user attribute labels by combining the specific customer relation management (CRM) data and geographic position data of telecom operators; and carrying out weight and attenuation factor processing on the label data to generate user base portraits, and generating user portraits which accord with the industry applications and externally providing services by combining the characteristics of the industry users and the personalized data mining of the industry costumer data. The method has the advantages of providing accurate whole network user portraits for the customers, fully utilizing the internet data and providing convenience for the application services such as user analysis, product recommendation and accurate marketing.

Description

technical field [0001] The invention relates to the field of communication technology, in particular to a method for constructing a user portrait. Background technique [0002] User portrait is an effective tool for outlining target users, connecting user demands and design direction, and it has been widely used in various fields. For example, in a specific implementation, the user profile can be used as a set of tags used to characterize the user's characteristics, for example, including static attributes such as age and gender, as well as the user's interest characteristics, such as travel and clothing. The construction and updating of user portraits are of great significance to the targeted dissemination of subsequent information, such as the targeted delivery of advertisements. [0003] In the current Internet industry, the method of constructing user portraits is generally based on the user's behavior in the site, such as saving behavior logs such as media categories a...

Claims

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Application Information

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IPC IPC(8): G06F17/30
CPCG06F16/9535
Inventor 孙东杨彬李言芹吕晓华
Owner QINGDAO HIBAY INFORMATION TECH CO LTD
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