Advertisement material searching method and device
A material and advertising technology, applied in the field of data processing, can solve the problems of difficult modification, error-prone, complex implementation process, etc., to achieve the effect of simple and easy implementation process
Inactive Publication Date: 2016-06-01
1VERGE INTERNET TECH BEIJING
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In this way, it is necessary to write different search codes for different search conditions, the implementation process is complicated, and when the tree structure changes, the search code needs to be modified, which is difficult and error-prone
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[0058] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0059] see Figure 2 to Figure 4 , which shows a flow chart of a method for searching creative materials in an embodiment of the present invention, which may include the following steps:
[0060] S100. Generate a search array according to the search condition and the array structure model, the search array includes at least one layer of sub-arrays, each layer of sub-arrays includes at least one key value, and the key value corresponds to the creative attribute...
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The invention provides an advertisement material searching method and an advertisement material searching device. The method comprises the steps of generating a searching array according to searching conditions and an array structure model, wherein the searching array comprises at least one layer of sub-array, and each layer of sub-array comprises at least one key corresponding to the advertisement material property in the searching conditions, the array structure mode is obtained through converting from a tree structure, and the array structure model and the tree structure have the same hierarchical structure; acquiring the first key included by the first sub-array in the searching array, and searching the first hierarchy corresponding to the tree structure, and judging whether the first hierarchy includes a first node according with the first key; if the first node is included, judging whether the searching array includes a second sub-array which is the lower sub-array of the first sub-array; and if the second sub-array is not included, determining that the advertisement material corresponding to the first node is the advertisement material to be put. According to the method, the simple and convenient searching of the advertisement material is facilitated.
Description
technical field [0001] The invention relates to the field of data processing, in particular to a method and device for searching for advertising materials. Background technique [0002] With the continuous development of information technology, there are more and more advertising methods. Usually, the successful display of a creative means that an effective advertisement delivery has been completed, and the creative can be understood as the ontology of the advertisement when it is displayed. [0003] Creative settings have multiple attributes, such as the user terminal type, operating system, terminal networking method, terminal screen size, advertisement type, delivery region, advertisement duration, etc. that the advertisement creative is suitable for serving. Combined with practical application, a tree structure can be constructed by using the attributes of the creative, and each layer of nodes in the tree structure represents an attribute of the creative, and each node ...
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IPC IPC(8): G06F17/30
CPCG06F16/245G06F16/2246
Inventor 张大伟张云锋周盛潘柏宇王冀
Owner 1VERGE INTERNET TECH BEIJING