Content creation, deployment collaboration, and badges

Abstract

The embodiments of the invention generally relate to content creation, deployment collaboration, and badges. Specifically, content creation and deployment collaboration techniques are described. In one or more embodiments, metadata that describes the creation of the content may be associated with the content. The content may then be provided from a content creation service to a content deployment service for deployment as part of a marketing activity. Deployment data obtained from this tracking may be utilized to support a variety of functionality, such as by content creators to determine which of their content has been successfully employed as part of marketing activities, marketers may also use knowledge of the deployment of the content to choose content to be included in a marketing activity as well as select content creators that are best suited to provide this content, used to configure badges, by retailers and manufacturers, and so forth.

Description

[0001] Cross References to Related Applications [0002] This application claims priority under 35 U.S.C. Section 119(e) to U.S. Provisional Patent Application No. 62 / 085,040, filed November 26, 2014, entitled "Content Creation and Deployment Collaboration," and filed February 24, 2015, Priority to US Patent Application Serial No. 14 / 630,418, entitled "Content Creation, Deployment Collaboration, and Badges," the entire disclosures of which are hereby incorporated by reference. Background technique [0003] Sales activities can take various forms to increase product awareness and service to potential customers. For example, online marketing activities include the use of banner advertisements, links, web pages, online videos, etc. accessible via the Internet. Sales campaigns can also be configured for uses that do not involve the Internet, such as sports flyers, television commercials, print advertisements, and the like. [0004] As such, the sales campaign includes various c...

AI Technical Summary

Problems solved by technology

While sales professionals may know of other sales campaigns that were successful and thus have knowledge of the leverage of those other sales campaigns, the professional may not know why those campaigns were actually successful

As a result, this often leaves sales professionals having to make their best guesses about this success in the creation of new sales actions, which can be complex, time-consuming, and potentially imprecise

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