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Network advertisement serving method, server and system

A network advertisement and delivery method technology, which is applied in the field of servers and systems, and network advertisement delivery methods, can solve the problems of low efficiency of network advertisement delivery, and achieve the effect of improving delivery efficiency and increasing attention

Inactive Publication Date: 2016-06-15
1VERGE INTERNET TECH BEIJING
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Problems solved by technology

[0005] In view of this, the embodiments of the present invention provide a network advertisement delivery method, server and system to solve the problem of low efficiency of network advertisement delivery in the prior art

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  • Network advertisement serving method, server and system
  • Network advertisement serving method, server and system
  • Network advertisement serving method, server and system

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Embodiment Construction

[0056] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0057] The delivery efficiency of online advertisements is closely related to the attention of users. That is to say, if more users watch online advertisements, more users will be able to understand the products or services displayed in the online advertisements. The delivery efficiency of the online advertisement will be high; on the contrary, if most users choose to look away from the user terminal when the online advertisement is played, the delivery efficiency o...

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Abstract

An embodiment of the invention discloses a network advertisement serving method, a network advertisement serving server and a network advertisement serving system. The network advertisement serving method comprises the steps that: a user terminal obtains a facial picture of a user before serving a network advertisement; physiological attributes including a user age group of the user are obtained according to the facial picture; a corresponding target network advertisement is obtained according to a preset rule by taking the physiological attribute as a parameter; and the target network advertisement is served to the user terminal. By adopting the network advertisement serving method, the network advertisement serving server and the network advertisement serving system, the network advertisements which the users are interested in can be served to the users according to the physiological attributes such as gender or age groups of the users, thereby better improving the user's attention on network advertisements, and effectively increasing network advertisement serving efficiency.

Description

technical field [0001] The invention relates to the field of the Internet, and more specifically, to a network advertisement delivery method, server and system. Background technique [0002] Online advertisements refer to advertisements delivered to users before or during their online access such as watching online videos through the Internet; a typical scenario may be that when user A runs a client for watching online videos, Before playing the online video that the user wants to watch, an online advertisement for a preset period of time is presented to user A; generally, the online advertisement matched with the online video is also a video advertisement. [0003] In order to improve the delivery efficiency of network advertisements, there is a network targeted advertisement delivery method in the prior art. The method is to analyze the content of webpages and identify the network access locations of network users, and to conduct different network advertisements according ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0271
Inventor 李洁琼张云锋周盛潘柏宇王冀
Owner 1VERGE INTERNET TECH BEIJING
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