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Insertion method and device of media data

A technology of media data and media resources, applied in the field of multimedia resources, can solve the problems of high error rate and low efficiency of manually inserting media data, and achieve the effects of improving efficiency, saving inserted media data, and reducing error rate

Active Publication Date: 2016-10-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for inserting media data, so as to at least solve the technical problems of low efficiency and high error rate of manual insertion of media data in the prior art

Method used

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  • Insertion method and device of media data
  • Insertion method and device of media data
  • Insertion method and device of media data

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0027] The method embodiment provided in Embodiment 1 of the present invention may be executed in a mobile terminal, a computer terminal or a similar computing device. Take running on a computer terminal as an example, figure 1 It is a structural block diagram of a computer terminal used for a method for inserting media data according to an embodiment of the present invention. Such as figure 1 Shown, the computer terminal 10 that is used for the insertion method of media data can comprise one or more (only one is shown in the figure) processor 102 (processor 102 can comprise but not limited to microprocessor MCU or programmable logic device FPGA etc.), a memory 104 for storing data, and a transmission device 106 for communication functions. Those of ordinary skill in the art can understand that, figure 1 The shown structure is only for illustration, and it does not limit the structure of the above-mentioned electronic device. For example, computer terminal 10 may also incl...

Embodiment 2

[0126] According to an embodiment of the present invention, a media data insertion device for implementing the above media data insertion method is also provided, such as Figure 9 As shown, the device includes: a first acquisition module 91 , a detection module 93 , a first processing module 95 and an insertion module 97 .

[0127] Wherein, the first acquiring module 91 is configured to acquire a media resource to be inserted into the media data, wherein the media resource includes: multiple time nodes for inserting the media data, and an image of each time node.

[0128] The above-mentioned media resource may be a video resource, and the video resource may contain multiple time nodes for inserting media data, and the video resource may be composed of images of multiple time nodes. The aforementioned media data may be advertisements.

[0129] In an optional solution, the video that needs to be inserted into the advertisement can be input through an external input.

[0130] ...

Embodiment 3

[0202] Embodiments of the present invention may provide a computer terminal, and the computer terminal may be any computer terminal device in a group of computer terminals. Optionally, in this embodiment, the foregoing computer terminal may also be replaced with a terminal device such as a mobile terminal.

[0203] Optionally, in this embodiment, the foregoing computer terminal may be located in at least one network device among multiple network devices of the computer network.

[0204] Optionally, Figure 14 It is a structural block diagram of a computer terminal according to an embodiment of the present invention. Such as Figure 14 As shown, the computer terminal A may include: one or more (only one is shown in the figure) processors 141 , a memory 143 , and a transmission device 145 .

[0205] Wherein, the memory 143 can be used to store software programs and modules, such as program instructions / modules corresponding to the media data insertion method and device in the...

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Abstract

The invention discloses an insertion method and device of media data. The insertion method comprises the steps of obtaining a media resource waiting for insertion of the media data; detecting whether a time node with scene switching information satisfying a preset condition exists in the media resource; if the fact that the time node with the scene switching information satisfying the preset condition exists in the media resource is detected, regarding the time node as the insertion time node of the media data; and inserting the media data to the media resource according to the insertion time node. According to the insertion method and device of the media data, the technical problems of low efficiency and high error rate of manual insertion of the media data in the prior art are solved, and the effects of improving the insertion efficiency of media data, saving the labor force for insertion of the media data, reducing the error rate of the insertion of the media data, meeting the requirement of a user on media resource continuity and improving the watching experience of the user are achieved.

Description

technical field [0001] The invention relates to the field of multimedia resources, in particular to a method and device for inserting media data. Background technique [0002] With the rapid development of the Internet, more and more users obtain media resources (for example, video resources) through the Internet, for example, watch videos online through a Tencent video client. Media data distributors (for example, advertisement distributors) also start to pay more attention to adding media data (for example, advertisements) to media resources, from which more revenue can be obtained. [0003] However, most of the existing media data is inserted before the media resource starts playing, and is not inserted during the entire media resource playing process, resulting in low utilization rate of the media resource and low income. In order to improve the utilization rate of media resources, the corresponding media data can be manually inserted into the media resources. However, ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/2668H04N21/234H04N21/262
CPCH04N21/23418H04N21/26241H04N21/2668
Inventor 徐敘遠
Owner TENCENT TECH (SHENZHEN) CO LTD
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