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Video playback method and apparatus

A technology for video playback and video, applied in the directions of image communication, selective content distribution, electrical components, etc., it can solve the problems of high complexity of media asset system development, inability to stop users, and inability to guarantee the effect of advertising communication, so as to reduce the complexity , Simplify the playback logic and improve the effect of the communication effect

Inactive Publication Date: 2016-11-09
LETV HLDG BEIJING CO LTD +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The embodiment of the present invention provides a video playing method and device, which are used to solve the problems of high complexity in the development of the media resource system in the existing advertising playing scheme, and the inability to guarantee the quality of the advertisement caused by the inability to prevent the user from skipping the advertisement while watching the advertisement. The problem of the spread effect of

Method used

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  • Video playback method and apparatus
  • Video playback method and apparatus
  • Video playback method and apparatus

Examples

Experimental program
Comparison scheme
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Embodiment 1

[0020] refer to figure 1 , shows a flow chart of steps of a video playing method according to Embodiment 1 of the present invention.

[0021] The video playing method of the present embodiment comprises the following steps:

[0022] Step S102: Determine whether there is a first URL corresponding to the business object.

[0023] Wherein, the business object may be an advertisement.

[0024] When the user performs video on demand through VOD, he sends a request to the system to play a certain video feature, and the system responds to the request to play. Before playing, the first choice is to determine whether the video feature corresponds to a business object that needs to be played, that is, to judge the current playback task. Whether there is a first URL corresponding to the business object in , if it exists, it is determined that the business object needs to be played before playing the main video; of course, if it does not exist, it is determined that the business object ...

Embodiment 2

[0036] refer to figure 2 , shows a flow chart of steps of a video playing method according to Embodiment 2 of the present invention.

[0037] The video playing method of the present embodiment comprises the following steps:

[0038] Step S202: Determine whether there is a first URL corresponding to the business object; if there is a first URL, execute step S204; if there is no first URL, directly execute step S208.

[0039] Wherein, the business object may be an advertisement in the form of video with any content, and the length of the advertisement and the specific content of the advertisement are not specifically limited in the embodiment of the present invention.

[0040]In the embodiment of the present invention, the business object data and the video feature data are managed separately, the business object data is pre-stored under the website indicated by the first URL, and the video feature data is pre-stored under the website indicated by the second URL. Program deve...

Embodiment 3

[0082] refer to image 3 , shows a structural block diagram of a video playback device according to Embodiment 3 of the present invention.

[0083] The video playback device in this embodiment may include: a first judging module 302, configured to judge whether there is a first URL corresponding to a business object; a first acquiring module 304, configured to acquire the first URL when there is a first URL URL; the business object playing module 306 is used to play the business object data corresponding to the first URL through the player, and the attribute of the business object data is set to prohibit skipping; the second acquisition module 308 uses After the business object data corresponding to the first URL is played, the player is called to obtain the second URL corresponding to the main video; the video playback module 310 is used to play the content corresponding to the second URL through the player. Video positive data.

[0084] Through the video playback device pr...

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PUM

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Abstract

Embodiments of the present invention provide a video playback method and apparatus. The method comprises the steps of determining whether a first uniform resource locator (URL) corresponding to a service object exists; if the first URL exists, acquiring the first RUL; playing service object data corresponding to the first URL by using a player, setting an attribute of the service object data as skip forbidden; after playing of the service object data corresponding to the first URL is completed, invoking a second URL for correspondingly acquiring a video positive film by the player; and playing video positive film data corresponding to the second URL by using the player. According to the method and apparatus, a problem of high development complexity of a media system caused by integration of the service object data and the video positive film data is solved.

Description

technical field [0001] The embodiment of the present invention relates to the technical field of playing business objects, in particular to a video playing method and device. Background technique [0002] VOD (Video On Demand, video on demand technology) is also called an interactive TV on demand system. In the embedded Android platform, VOD usually uses the HLS protocol to realize the playback of the feature film, that is, the playback of the feature film of the video and the playback of advertisements. [0003] The inventor of the present invention found in the process of studying the application that at present, the following two playing methods are mainly used when playing advertisements in VOD: [0004] The existing first advertisement playback scheme is: create a first player, pass the URL (UniformResource Locator, Uniform Resource Locator) corresponding to the advertisement to the first player to play the advertisement, and when the advertisement data is played, clos...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/858H04N21/845
CPCH04N21/8456H04N21/8586
Inventor 郑吉剑
Owner LETV HLDG BEIJING CO LTD
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