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Intelligent analysis method and system based on large data acquisition

A technology of intelligent analysis and big data, applied in the field of Internet applications, can solve problems such as low efficiency and lack of accurate positioning of customer groups, and achieve the effect of accurate collection and intelligent analysis

Inactive Publication Date: 2017-01-18
元聚变(上海)科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In recent years, the concept of domestic network marketing has been very popular, but the existing network marketing is inefficient and does not accurately target effective customer groups, resulting in a large number of advertisements being displayed to irrelevant netizens. , Product information is accurately delivered to the target audience, it is very important to realize the precise positioning marketing of the Internet system and improve the return rate of advertising

Method used

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  • Intelligent analysis method and system based on large data acquisition
  • Intelligent analysis method and system based on large data acquisition

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Experimental program
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Embodiment 1

[0043] This embodiment provides an intelligent analysis method based on big data collection, combining figure 1 shown, including the following steps:

[0044] Step S1: collecting user data;

[0045] In the present invention, user data is collected by means of capturing user page requests, core network link data, and cooperating with Internet vendors.

[0046] Step S2: Merge the data attributes of users on different channels to form a user data fact table.

[0047] Among them, the user data collected in step S1 is the data source of the entire project. User data is collected through user page request capture, core network link data capture, and cooperation with well-known Internet manufacturers. At the same time, user data is merged through cookie mapping. The data attributes on non-existing channels form a comprehensive and complete user fact table to provide data support for subsequent intelligent analysis. The collection system has the following characteristics: 1. Compre...

Embodiment 2

[0060] In this embodiment, the present invention provides an intelligent analysis system based on big data collection, refer to figure 2 As shown, it mainly includes: a data collection module 1, a data merging module 2, a data analysis module 3 and a user portrait generation module 4. details as follows:

[0061] The data collection module 1 is used to collect user data.

[0062] The data merging module 2 is connected with the data collection module 1, and is used to merge the user's data attributes on different channels to form a user data fact table.

[0063] The data analysis module 3 is connected to the data merging module 2, and the data analysis module 3 further includes a data precipitation unit 3a, a data statistics unit 3b, a data analysis unit 3c and a data mining unit 3d, and the precipitation unit 3a is used for data precipitation on the user data fact table , to obtain the user's natural attributes; the data statistics unit 3b is used to perform data statistics...

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Abstract

The invention provides an intelligent analysis method and system based on large data acquisition. The method comprises the steps that user data are collected; the data attributes of a user in different channels are merged to form a user data fact table; data precipitation is carried out on the user data fact table; data statistics is carried out on the user data fact table; data analysis is carried out on the user data fact table; data mining is carried out on the user data fact table; and a multi-dimensional user portrait is generated according to the data acquired through data precipitation, data statistics, data analysis and data mining. According to the invention, data precipitation, data statistics, data analysis and data mining are used to acquire the natural attribute, the page view, the click rate, the classification weight, the short-term demand, the user group characteristic, the user tag and other data of the user based on the acquired and aggregated user network behavior data, and the data of the corresponding dimension in the user portrait are filled.

Description

technical field [0001] The invention relates to Internet application technology, in particular to an intelligent analysis method and system based on big data collection. Background technique [0002] In recent years, the concept of domestic network marketing has been very popular, but the existing network marketing is inefficient and does not accurately target effective customer groups, resulting in a large number of advertisements being displayed to irrelevant netizens. , Product information is accurately delivered to the target audience, it is very important to realize the precise positioning marketing of the Internet system and improve the return rate of advertising. [0003] In order to improve the return on advertising, the analysis of big data is becoming more and more important. Contents of the invention [0004] The present invention provides an intelligent analysis method based on big data collection, which can realize accurate collection and analysis of user dat...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 彭文元
Owner 元聚变(上海)科技股份有限公司
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